A villa in Andalusia, thirteen candidates known to the general public, a lying poker game behind closed doors and a final gain of 20,000 euros for the association defended by the winning participant, these are, in a few words, the foundations of “
The Power, which the power ? »
launched this April 1 at 7:50 p.m. on W9. The concept: each week, a resident secretly designated “power player” has the power to decide and disrupt the daily lives of his roommates. It's up to them to guess who is making life difficult for them, particularly the one who will become their target: either he finds the identity of the "power player" and eliminates him, or he makes a mistake and he is eliminated.
To discover
TV program this evening: our selection of the day
“This permanent desire to test new formats is specific to W9 and to our reality TV slot which is daily and recurring
,”
Pierre-Guillaume Ledan
explains to us .
We are obliged to launch new programs and we rely on our experience in this genre to make the right choices. When producers come to us with ideas, we are very attentive. This was the case with “The Power” which, we hope, will find its audience. »
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“The reality TV formats that are no longer on the air have not been definitively stopped”
Pierre-Guillaume Ledan
Since 2011, W9's prime time access is most often reserved for reality TV.
“Historically, we launched “Les Ch’tis”, “Les Marseillais”, “Cross”, “Les Princes de l’amour” or even
“Les Apprentis aventuriers”
, explains the deputy general director of programs in charge of the programs. flow of the M6 group.
“Les 50” is our latest novelty and creation that we have managed to export to the United States and Germany. This demonstrates that the know-how of the producers with whom we work is recognized. »
What about the future of these formats which have long been essential to the channel's reality TV offering?
“The formats which are no longer on the air have not yet been definitively decided
,” Pierre-Guillaume Ledan assures us.
We see very clearly in France that formats which have disappeared from the air for a long time are capable of experiencing thunderous returns. “Star Academy” on TF1 like
“Le Juste prix” on M6
are very good examples. Brands matter and nostalgia matters a lot. “Les Marseillais” has a second life on our 6Play platform where participants remain very present in our different franchises. We must never say that it is over because it is an eternal beginning again. »
As for “Love Island”, which only attracted 243,000 viewers on average (1.4% PDA) between April 24 and June 30, 2023 on W9 according to Médiamétrie's monitoring audiences, its future is more than uncertain.
“It was a novelty but not a creation. We were a little disappointed with the audiences but it's a program that we appreciated
, confides the director of the M6 group.
It was well produced but it didn't find its audience. We are moving forward by testing new things: there is “The Power” today but others will arrive later. »
Audiences watch for the latest W9 reality TV programs
“The 50”, season 2
: 454,000 viewers on average (2.2% PDA) from September 4 to December 1, 2023
“Married at all costs”, season
1: 298,000 viewers on average (1.4% PDA) from December 4, 2023 to January 19, 2024
“Les Apprentis aventuriers”, season 7
: 448,000 viewers on average (2.2% PDA) from January 22 to March 29, 2024