Zurich, its lake, its Limmat (river on which residents are accustomed to drifting on their way home from work), its Cabaret Voltaire, birthplace of the Dada movement, its bank headquarters (UBS, Credit Suisse, etc.) and international organizations (Fifa), its Kunsthaus which houses the largest collection of Giacometti's works... And, since 2010, its running shoes. Because it is here, in the city renowned as “the most expensive in the world” that, at the beginning of the last decade, the former triathlete Olivier Bernhard and his acolytes Caspar Coppetti and David Allemann, launched On. A brand born from a shoe, the Cloud, and a revolutionary idea: a jagged sole, providing both cushioning and responsiveness, which, according to legend, was prototyped using pieces of garden hoses... Fourteen years later, the famous sole and On models are everywhere, on the feet of runners in the parks of Paris, London and New York,…
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