With the help of
Ruben Darío Insua
, a new great illusion is reignited for
San Lorenzo
with the debut in the
Copa Libertadores
, a competition that it won in 2014 and which did not reach its group stage five years ago. And for this Wednesday's special gala against
Palmeiras
at the Nuevo Gasómetro, the Ciclón had a surprise:
it will debut a new model of the starting jersey after more than three years
.
The American firm Nike, which is in the last year of its contract with the Boedo entity, delivered the brand new blue and red jacket that San Lorenzo will use from now on. The most significant detail is the return to the chest of the institution's original shield, which will replace the circular "CASLA" logo.
"San Lorenzo va"
is the slogan that supports the advertising campaign that will be launched this Thursday on social networks and which was supervised by Luis Britos, director of Marketing and Commercialization of the club. This is a phrase used by Gallego Insua and the players during last season, in which the team managed to get into the Libertadores once again.
First team figures participate in the campaign, such as captain Adam Bareiro and Nahuel Barrios, members of the women's team, influencers, fans and club staff such as cooks, laundresses and canchero.
The new San Lorezo shirt for 2024 presented by players from the women's team.
This shirt can be purchased starting this Thursday at noon in the Nike online stores, in the Unicenter, Alto Avellaneda and Abasto shopping malls, in Buenos Aires. Then it will reach sports clothing stores and the official Ciclón store.
Its value will be around 75 thousand pesos
.
The alternative or substitute will have a white base and will feature an exotic design
with red and blue details. It will be used for the first time in the duel against
Independiente del Valle, in Ecuador
, next Wednesday.
Players, fans, influencers and club staff pose with the new San Lorezo shirts for 2024.
But that's not all since it is expected that at the end of June and beginning of July a third kit will be announced whose shirt would be blue with red details.
Tomorrow is drink night. And opening night.
And they are the best fans in the country.
See you at the Bidegain 👋 pic.twitter.com/V4sAPCvv8b
— San Lorenzo (@SanLorenzo) April 3, 2024
In turn, it is expected that another shirt will be launched later, a fourth model, which will be a limited edition of about 2,500 units for sale to the public and that the professional team will use only in one match (to be defined).