“
That was me with charming curves. Not great, right?
», questioned, in front of the camera, Clémentine Célarié for the Slim Fast advertisement, exactly thirty years ago. And at the time, everyone started using these meal replacements in sachets, the height of modernity! Since then, Slim Fast has disappeared from the French market, just like the slogans of slimming creams which promised us a few centimeters less on our waistline and the end of cellulite, dimples, orange peel skin in a few weeks flat.
“
It is true that we used to talk, in the slimming care segment, about problems and solutions, clearance and “fat-burning” ingredients
,” observes Antoine Troegeler, Pharma France Somatoline marketing director.
Whereas today, the words target “pretty skin” that is more “toned” and “firmer”. We have moved from a discourse of thinness to that of firmness.
» With formulas (whose sales have been declining for several…
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