On social networks, the Games are already buzzing. Attention is clearly increasing around Paris 2024. During the month of March, we measured an increase in expressions about the Olympics of 1069% compared to the month of February, with 776,000 messages on all social networks (source: Digimind).
The approach of the date is the main reason for this rise, and this volume will pose a challenge for the organizers: anticipating bad buzz
and demobilizing and destabilizing information that could damage the reputation of this event. The subject propagation indicator is considerable today and therefore requires particular attention to the content of messages but also to their senders.
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