The former president of the country Rubin Rivlin./Reuven Castro
The Yakin food brand, which is approaching its 100th year, is coming up with a new branding campaign in the spirit of Israeliness, roots and connection to the country's farmers with the main message: "Yakhin - much more than vegetables."
The campaign is accompanied by the former president of the country, Robbie Rivlin, who in his unique voice tells the story of the brand, a story about Israeliness, multi-generational families, roots and the attachment to the love of the land and its people, a story that there is no one like Robbie Rivlin to tell it.
In his unique and beloved voice, the Honorable former President Robbie Rivlin accompanies with a lot of emotion the special descriptions for the films shot in Israel and his deep and moving melody and signs off with the message: He will prepare - much more than vegetables.
Yachin's vegetables are grown with love in the fields of the Negev, the Galilee and the Golan. Yachin's vegetables reach every home, for family moments, for trips around the country, as well as for the army and reserves. Therefore, they have much more than vegetables.
The new branding move for the Yakin brand is a strategic move that takes on utmost importance these days when we feel even more strongly how inseparable we are from the Israeli fabric. The essay begins with the farmers who work the soil of the land, continues with the professional agronomists with whom the best varieties of vegetables are selected, until we reach all of Israel.
The Yakin brand will continue to do its best to provide the many consumers with high-quality local produce, with hope and faith for unity and prosperity for all the people of Israel.
The branding campaign of the Yakin food brand is the result of strategic research and the development of a communication language compatible with the vision and values of the well-known old Israeli brand. The campaign will go on air in the middle of April before Passover, the advertising office of the circus.
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