Meta announces it will allow more AI-generated content to remain on its platforms even if it is misleading. The company will then begin reporting, rather than removing, AI-generated content, including photos, sounds and videos, starting in May. The announcement of a label for content generated by artificial intelligence was made in February, now we know the month in which the initiative will be launched.
“We intend to start labeling AI-generated content in May 2024,” Monika Bickert, vice president of content policy at the parent company of Facebook, Instagram and Threads, explained on the company blog, specifying that the mention 'Made with AI' would be applied "to more video, audio and image content" than before. This content will be flagged by the platform if it detects "industry-standard AI image indicators" or if "people indicate that they are uploading AI-generated content," she noted.
Other tech giants such as Microsoft, Google and OpenAI have made similar commitments. The rise of generative artificial intelligence has raised fears that people could misuse these tools, especially with deepfakes, as political elections will be held in 2024 in several countries around the world.
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