Since January 8,
Bruce Toussaint
has been at the head of
“Hello! »
, the TF1 morning news broadcast Monday to Friday from 6:55 a.m. to 9:35 a.m. An ambitious meeting scheduled in direct competition with “Télématin”, one of the historic programs of France 2.
“I am confident when I see the extent of the resources that are deployed
,” the former BFMTV journalist told us before the launch.
“I have experienced quite a few adventures but I have rarely seen such a display of force and means. »
Despite these means and the enthusiasm of the various protagonists of the show, “Hello! » displays an average of 261,000 viewers on average (8.1% PDA) after three months of broadcast according to the recent survey by our colleagues at Puremedias. An assessment which places the TF1 morning show far behind “Télématin” on France 2 (nearly 700,000 viewers on average) and behind “Premiere édition” on BFMTV (366,000 viewers).
“There is no doubt about what happens at the start of the school year”
Bruce Toussaint
“I don't mind people comparing us, it's completely normal and that's the game. But you have to be a little serious, I don't know who could imagine for a moment that we would beat “Télématin” at the end of three days. Sorry, but it’s grotesque
,” Bruce Toussaint was annoyed at the end of January on Sud Radio.
“There is a form of hysteria around our show which is completely beyond me
,” he declared two and a half months later in “On refait la télé” on RTL in an extract previewed by Puremedias .
Alongside Jade and Éric Dussart, Bruce Toussaint affirms that he is confronted with the question of audiences on a daily basis
“for the first time since I have been doing this job”
.
“The show is already doing quite well and it’s going to do even better
,” he assures.
"Good morning !" will continue all summer with
Christophe Beaugrand
and Maud Descamps alternating presentations. I will be back in August and the show will continue, no offense to those who announced its premature demise. »
And to conclude:
“There is no doubt about what is happening at the start of the school year”
.