In political communication, we call this “carpet bombing”: the carpet bomb effect, to saturate the media space in a limited time. This is indeed the temptation of Emmanuel Macron who, a hundred days before the Paris Olympic Games, is accelerating and multiplying. This Monday, April 15, the President of the Republic will be the exceptional guest of BFMTV and RMC. A long interview, live, where he will respond to the logistical and security challenges that await the country this summer, as he will also give his opinion on the chances of French medals. Then, he will continue with a visit to the Grand Palais, under rehabilitation work since 2021, and the scene of fencing and taekwondo events during the Olympics.
For the Head of State, the inaugurations keep coming. Ten days ago, it was the Olympic pool, with great fanfare, in Saint-Denis. A month earlier, in the same place, the future athletes' village was entitled to the same honors. Then on May 8, he will be in Marseille for the departure of the Olympic flame. The message is clear: there is no question of missing out on this global event, while on July 26 – the day of the opening ceremony – the country will welcome, in addition to athletes and supporters, more than a hundred business leaders. 'State. A diplomatic ballet with high stakes. And for Emmanuel Macron, the opportunity to contribute from his presidential Aventin to the influence of France... as well as to take advantage of this popular fervor to win a few hearts in public opinion.