Aston Martin will keep petrol engine cars on sale until 2030 and will delay the launch of its first electric model originally scheduled for 2025 to 2027. This was said by Lawrence Stroll, executive president of Aston Martin, underlining that there will "always be demand" for cars with combustion engines and that, consequently, plug-in hybrids "will be much more than a bridge technology and will remain on sale until the mid-1930s and beyond. As reported by the British magazine Autocar, Stroll revealed that the Aston customers, when asked about this, said they want experiences based on "sound and scent" and that they prefer Ice technology for their cars.
While taking these indications from the market into account, Aston Martin plans to launch four electric models – a GT, an SUV, a crossover and a mid-engined supercar – using a specific architecture for electric vehicles and which will arrive on the market starting from 2027 with the reveal of the first Bev model at the end of 2026. "We have designed and prepared a platform to accommodate four different vehicles," Stroll told Autocar.
“We have all the products technically engineered and physically designed with the planned launch starting from the end of 2025. But it seems that it is more of a policy-driven public option space that is interested in electric vehicles rather than actual consumer demand, especially in the Aston Martin price range." Stroll explained that demand for electric cars is particularly weak in the luxury segment, as models such as Aston Martins are typically the second, third or fourth cars for their customers and are used for leisure and emotional experiences . "Aston will arrive at electric cars - he reiterated - but certainly not on the previously declared date".
The Gaydon company has decided to invest very heavily in Phevs which are "a technology that will work for a long time and of which - specified Aston Martin's executive president - we will have a wide offer". The Phevs will be based on V8s, "since our customers - said Stroll - don't like V6s". V8 engines will continue to come from Mercedes-AMG throughout the plug-in era, and Stroll also said that "Aston will add hybrid technology to its V12 as well."