Fiat is a partner of "Turin Capital of business culture 2024", the event organized by the Industrial Union of Turin. In the program of the initiative, until 29 November the National Museum of the Italian Risorgimento hosts the exhibition "Turin in the future. Business culture, the culture of innovation". Fiat is also promoting it, celebrating its 125th birthday.
In the exhibition, inaugurated on Sunday 14 April, an electric Fiat 500 is on display as a citizen's testimony to the automotive culture, knowledge and design exported to the world. The exhibition is inspired by the industrial history of Turin.
In addition to seven multimedia and graphic sections installed along the Museum corridor, an immersive room dedicated to the future prospects of the Turin entrepreneurial fabric is also planned.