“The Masked Singer” has changed a lot for the tenth season: There is a new guessing team and, with the mystery, a mask under which a new celebrity hides every week. But that can't keep the audience glued to the screen.
Cologne – On Saturday, the second episode of the current season of “The Masked Singer” flickered across German television screens. In the end, the baby lion had to drop his costume - acting legend Uschi Glas (80) was hidden underneath. After Hugo Egon Balder (74), who was eliminated as a couch potato in episode one, she is the second German superstar of this year's season. Big names such as Rolando Villazón (52) and Giovanni Zarrella (46) have also been hidden under the mystery. But the second episode was not convincing in terms of ratings.
“The Masked Singer” achieves its lowest ratings ever
Saturday's episode set a new negative record. It only attracted an average of 1.23 million people to the screens - never before have fewer people tuned in to the three-hour live show on ProSieben. It achieved a market share of just 11.4 percent, which is the lowest value since the history of “The Masked Singer”. Both “Who knows something like that XXL” on the first and “Because they don’t know what’s happening!” on RTL passed the once popular guess show.
The downward trend is worrying - after all, the season opener on April 6th was still hopeful from the perspective of those responsible for the station. After the ninth season had weakened significantly towards the end, the anniversary started with a good market share of 15.5 percent, with an average of 1.46 million viewers tuning in.
The ratings for the start of the tenth season were better than those at the end of the ninth season, but the 1.46 million viewers were already a low. After all, around 1.8 million people still wanted to see the first show of season nine in autumn 2023. Is the former ratings high-flyer now on the verge of extinction?
“The Masked Singer” was once a ratings hit
The show, which has been moderated by Matthias Opdenhövel (53) since the beginning, is showing clear signs of wear and tear in its five years of existence. In 2019, the colorful guessing fun broke several records in terms of ratings. An average of 3.16 million people watched Stefanie Hertel (44) being unmasked as a panther in season one.
The relevant target group of 14 to 49 year olds made up a sensational 29.0 percent. At that time, almost one in three viewers in this target group still tuned in to “The Masked Singer”. These times are now apparently a thing of the past.
But it’s not just “The Masked Singer” that clearly has problems with the numbers. “The Wollnys” also get bad ratings – we are already speculating about the future.
Source used
: DWDL