Passover is upon us and with it also the family holiday meals, where we will celebrate the holiday that symbolizes the renewal of freedom and liberty. With the increase in the cost of living and the effects of the war, we are witnessing an increase of about 30% in the demand of low-income families for food baskets for the holiday. As is the best tradition, the largest companies in the economy mobilized in cooperation with the major giving organizations and chose to mark the holiday with social action and a contribution to the community, with the full participation of the employees and the management.
Fundraising operation for the spring holiday
Amdocs employees./Amdocs spokespersons
As every year, with the understanding that many families in Israel find it difficult to celebrate the holiday properly, Amdocs launched a fundraising campaign for the spring holiday. Amdocs employees donated their money again this year, for the purchase of food for needy families.
Thanks to the generosity of the employees and after the matching of the company, this year they purchased groceries at Amdocs for about 500 food packages. At Amdocs, every year the holidays of all local religions are considered: Pesach, Ramadan, Passover and Nabi Shuaib, and we pack according to the different needs of each population.
This year, in light of the distance between Passover and Eid al-Fitr, the packages, which were held at the campus in Ra'anana, were separated into two different dates. Dozens of workers mobilized in each of the branches to pack the groceries for the families. In addition, the employees themselves are the ones who recommended the associations close to Livan to which they chose to donate. The boxes arrived directly to those who needed them.
for low-income families
In order to reach as many low-income families as possible before the holiday, Union Motors, the importer of Toyota in Israel, got involved and cooperated with the Sahi Association - a unique charity patrol, to help distribute food baskets to low-income families all over the country.
At Toyota, they chose to call out to the brand's customers and order to take part in the effort. Nearly 200 of the company's customers, along with dozens of Union Motors employees, volunteered and arrived with food basket distribution points throughout the country. The many volunteers collected food baskets for the holiday and helped deliver them to families supported by In addition,
Toyota
cooperated with Petahon Lev in which the company purchased products for 100 additional food baskets for low-income families, which were packed by Toyota employees and distributed by the association's volunteers. These initiatives are part of a broad effort for the environment and the community in Israel Promotes Toyota under the slogan TOYOTA GOOD WHEEL.
pack and donate
Migdal employees and volunteers Petachon Lev./Poni Mesika
Hundreds of Migdal Insurance employees and the company's managers participated in preparation for Passover in packing food baskets for the Petachon Lev organization. Over 300 employees and managers of Migdal Insurance and Finance, including the company's CEO Ronan Agassi and led by Migdal Group's director of social responsibility Anat Ofari, mobilized this week (April 14) to pack 1,200 festive food packages for Passover for families that Shidan does not reach. The packing took place at the company's campus complex in Petah Tikva For a whole day, from the early morning hours until the evening. The packages will be delivered by Petahon Lev to families in need. Petahon Lev states that the increase in food prices has worsened the situation of the aid recipients, so the support of the organizations is intended to ensure that every family that turns to Petahon Lev will be able to get a table. In total, the organization is expected to distribute about 20,000 food baskets until Passover.
Accessible and social fashion
ICL employees volunteer./PR
ICL works to promote community projects for the benefit of the company. Together with the social enterprise "Dandsha", a second-hand clothing chain that promotes accessible, ecological and social fashion, the two created a rehabilitation framework for women, the aim of which is to help deal with occupational barriers to integrate into the labor market. In recent weeks, hundreds of items of clothing donated by the company's employees have been collected and will be handed over to Dandasha for the benefit of creating a greener circle in the textile sector.
In addition, hundreds of ICL employees took part in the day as part of the 'donor packers' project and packed over 2,000 food packages in cooperation with the 'Letat' association. The food packages, which contain various food products and are kosher for Passover, are distributed to low-income families during the week leading up to the holiday. Also, ICL donated 1,000 vouchers with a total value of NIS 200,000, which were distributed by the company's employees to families known by the welfare services in various authorities in the southern region.
Hosting the elderly for holiday meals
Isracard company employees in cooperation with "Letat" association have been hosting elderly people for holiday meals for many years. In addition, the company's employees participated in the best of tradition before the holiday in the project of packing food packages for Holocaust survivors and their families and in financing various welfare activities, including by volunteer employees for at-risk populations.
This year, in preparation for Passover, about 60 Isracard employees, including managers and board members, went out and packed over 1000 food packages which will be distributed during the coming week in the Gush Dan area. In addition, the human resources and logistics team arrived at the Ilan Association in Ramat Hay'il, a daily employment center for adults with disabilities, where they cooked lunch for the center's residents and raised a toast with about 80 members of the Ilan Association.
For the Holocaust survivors
Volunteers on behalf of Sodastream./PR
The population of Holocaust survivors is a population that is very close to the hearts of Sodastream employees. A closeness expressed in collaborations and volunteering, some of which have become an exciting organizational tradition. This cooperation became even tighter when, starting on October 7, the volunteers made almost daily telephone contact with Holocaust survivors in cooperation with the "Emach" association and made sure to host company, conversation and connection to alleviate the loneliness of the elderly, who mostly live alone and experience loneliness and anxiety. In preparation for Passover, employees of the Sodastream plant in the south mobilized to distribute food baskets for Passover and dozens of transitional blankets, which they packed for the Holocaust survivors.
In conclusion
It is gratifying to see that even half a year after October 7, commercial companies continue to support and assist the citizens of Israel as much as they can. If we used to think of corporations as greedy entities that only want our money, initiatives like these prove that the opposite is true and that, in the end, we are all in the same boat. They also demonstrate how giving back to the community, especially in times of crisis, is a safe investment in the company's long-term branding as a responsible and caring company. At the end of the day, big companies and brands have power, money and influence that most people don't. The choice to leverage them for social issues at this time is a moving testimony to the Israeli spirit of giving.