In July, the immersive experience dedicated to the captain of the Argentine National Team and world champion, Lionel Messi,
will arrive in Argentina .
It is an interactive journey through his career that seeks to pay tribute to the Rosario star and highlight, in addition to his achievements, his perseverance, pride and passion.
The nine-themed facility experience combines cutting-edge technology such as 360-degree projections and augmented reality to offer a unique experience in the world of football. The duration is
75 minutes
and it takes place on
2,300 m2
. Visitors will be able to do Messi's training sessions, in addition to being able to interact with him through
Artificial Intelligence
.
"The Messi Experience is an opportunity to
pay tribute to his land
, which saw him grow and dream and with his head held high again and again to defend the light blue and white," expressed Primo Entertainment, Moment Factory and its local production company, Supernova Entertainment, and added that "it will give Argentines the opportunity to relive, in a way never seen before, all the emotions we feel accompanying the
10 of the Argentine National Team
, our captain."
It is not yet known when this experience will be or the value of the tickets, but it will first make its debut in Miami on April 25. Those who register this Wednesday on the
"The Messi Experience"
page will be able to have exclusive access to the sale and be the first to find out about all the news and benefits.
The person who commented on this new experience was none other than the protagonist of this show, Lionel Messi. "I am very happy to be part of this project that
allows fans to get closer to my journey both on and off the court
," said the star.
"Throughout my career,
I have always strived to inspire and connect with people through my passion for football
. This experience will give you the unique opportunity to relive the most unforgettable moments and feel the emotions that marked my path "concluded the best player in the world.
See this post on Instagram
A shared post from Leo Messi (@leomessi)
Andres Naftali
and
David Rosenfeld
, co-founders of Primo Entertainment, in charge of creating this experience, made their enthusiasm clear: "Messi is a unique example for all generations and a demonstration of overcoming challenges.
We will bring the experience to everyone.
There will be 75 minutes of inspiration, excitement, entertainment and fun for everyone to enjoy," they declared
.
Even
Sakchin Bessette
, co-founder and executive creative director of Moment Factory, said: "We are honored to combine
immersive storytelling
and
interactive technologies
to create a unique encounter between the audience and the legend that is Messi."
In order to make this project possible, more than
50 million dollars
were invested and it is estimated that each of the sets had a cost of
3 million
, and will also have
100 direct and indirect jobs
in each location.
The experience is suitable for all ages. In addition to the city where Messi is today and Buenos Aires, they will seek to take the show to
150 cities
, after Miami they will go to other cities in
the United States
and then they will begin to tour the world. All Argentines who want to be Messi for a day will have to wait for July when they come to the country.