The Concorso d'Eleganza Festival Carla - the event, born in 2022 from an idea by Federico Ferrero and the Autoappassionati.it team, which is held every year in Revigliasco Torinese - is preparing for its third edition. On the stage of the Auto Moto Turin Show, ongoing until 21 April at the Lingotto Fiere in Turin, the poster designed by the artist Ugo Nespolo was revealed: the protagonist is the Maserati200S, inspired by the model present in Alfredo Stola's car collection, with the aim of celebrate 110 years of the Trident brand. In combination with the poster, the new brand identity of the Festival Car 2024 also stands out, conceived and created by Italdesign. The organizers of the Festival Car asked the historic Turin company "to create an evocative logo inspired by futurism, capable of capturing the soul of the fervent attitude towards the future and the innovation of that era, re-proposing it in an updated form".
"I am convinced that a competition of elegance based on the principles of historical coherence, conservation and authenticity is of great contribution to the heritage sector that I have been dealing with, with my Team in Stellantis, for 9 years now, and with the refined knowledge that the Turin area has been able to instill and pass down from generation to generation, can demonstrate, with the beautiful participating cars, that it is of central importance, year after year, among the most important European events" underlined Roberto Giolito of Stellantis Heritage.
On the occasion of the Car Festival the whole of Revigliasco Torinese dresses up, with the cars being displayed along the entirely pedestrianized village, so that, walking from Piazza Sagna to Piazza Beria, you can admire all the magnificent pieces that have written pages of automotive history.