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Football Leaks: Ronaldo is to receive from Nike for ten-year contract 162 million euros

2019-09-06T14:10:31.386Z


The sporting goods manufacturers Nike and Adidas have been fighting for decades for market leadership - and for the stars of the industry. In no player is the heroic cult better than Cristiano Ronaldo.



Cristiano Ronaldo is to receive from the US sporting goods company Nike for ten years as an advertising partner 162 million euros. This is the outcome of a draft agreement between Nike and Polaris Sports Limited in Dublin, which owns the worldwide marketing rights of the football professional.

  • Ronaldo's adventurous contract: The mad contest between Adidas and Nike for football stars

This news comes from a preprint of the current SPIEGEL, in which excerpts of the book "Football Leaks 2 - New revelations from the world of professional football" are published. According to the agreement of the Portuguese superstar with Nike from September 2016 to mid-2026 run. Ronaldo will be paid annually 16.2 million euros. For a special award such as the Ballon d'Or, the World Player of the Year award, the Juventus striker will receive an additional four million euros. The company Polaris Sports did not respond to requests for comments. Ronaldo's consultant Jorge Mendes and his agency Gestifute did not comment. The company Nike said on request: "We do not comment on contracts with athletes."

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DISPLAY

Rafael Buschmann, Michael Wulzinger
Football Leaks 2: New revelations from the world of professional football - A SPIEGEL book

Publishing company:

German publishing house

Pages:

576

Price:

EUR 20,00

Also available as an audiobook.

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For decades, Nike and Adidas have been leading the giants' battle for market leadership in the global sporting goods business. The greater the appeal of the football clubs and their stars, the more important it is for the two companies to retain these top addresses and showcase characters in the long term. The progressive commercialization of football is also linked to the impact that Nike and Adidas have on the industry. And no other player shows the star cult better than Cristiano Ronaldo.

Read about the tough bandages that Nike and Adidas compete with each other - and the sums they use.

This topic comes from the new SPIEGEL magazine - available at the kiosk from Saturday morning and every Friday at SPIEGEL + and in the digital magazine edition.

What is in the new SPIEGEL and what stories you find at SPIEGEL +, you will also learn in our free policy newsletter DIE LAGE, which appears six times a week - compact, analytical, opinionated, written by the political minds of the editorial staff.

Source: spiegel

All sports articles on 2019-09-06

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