For the Super Bowl, the largest companies in the world dig deep into their pockets to advertise. Well-known brands are once again represented with their spots.
- The Super Bowl 2020 rises in Miami on February 2 (local time).
- The broadcasting station has long since sold its TV commercials for the season's highlight.
- A 30-second spot costs over $ 5 million .
Miami - It is a tradition at the Super Bowl that the NFL finals do not exclusively talk and discuss sports on the lawn. At the forefront are the legendary commercials that are broadcast in the USA as part of the football event of the season.
The world's best-known companies like to let their creativity run wild: whether funny, absurd, ridiculous or even thoughtful - almost all facets of the spots for the Super Bowl are represented.
The companies are digging deep into their pockets to be represented by advertising at the season highlight of the year on February 2: At Super Bowl 2019, the average cost of a 30-second commercial on US television was around 4.51 million U.S. dollar. According to AdWeek , a spot will cost $ 5.6 million this time.
The broadcaster Fox News , which broadcasts in the USA this year, had already sold all commercial breaks for the event , in which a megastar sings the national anthem and a hot half-time show awaits the audience, more than two months earlier.
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The prices for it rose every year, which is clear from the comparison: For the 2010 Super Bowl, the corresponding commercial cost “only” 2.77 million US dollars. But the advertising should pay off for the companies, after all there is no other TV event that gets as much attention as the finale in the NFL.
Even US President Donald Trump and Democratic presidential candidate Michael Bloomberg secured 60 seconds of sports to campaign for the November 3 presidential election - an absolute novelty at the Super Bowl . Thus, both politicians can cost their campaign advertising around ten million dollars each .
Video: The multi-million dollar Super Bowl advertising
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For the first time since 2007, the German motor vehicle manufacturer Porsche is again represented with a commercial at the Super Bowl. The Stuttgart-based carmaker thematizes his “home” in the state capital of Baden-Württemberg and his Porsche Museum.
According to the picture , the spot was shot in Heppenheim, the birthplace of four-time Formula 1 world champion Sebastian Vettel. It actually takes around two and a half minutes. According to the report, only 60 seconds were booked for the Super Bowl.
Doritos, the brand name for corn tortillas from the Frito-Lay, relies on a cool sheriff.
One of the best-known US beer brands Budweiser is dedicated to patriotism in the spot for the Super Bowl 2020. According to their own statements, they present "extraordinary people who represent the best of America".
The mayor of the fictional city of Seltzer is certain that everyone will love Bud Light Seltzer. That is the message of this advertisement from the beverage manufacturer.
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Hyundai focuses on prominence in a spot: The South Korean car manufacturer hired, among others, Captain America actor Chris Evans and John Krasinski, known from the US version of the series "The Office".
The US beer brand Michelob is dedicated to environmental protection in its spot for the Super Bowl 2020. Anyone who buys a six-pack helps transform six acres (around 2.42 hectares) of farmland into organic farmland.
With "U Can't Touch This", the song by MC Hammer, Cheetos Popcorn tries his spot.
TurboTax , an American software package for tax preparation, carries the message that being a person is not always easy. Still, we all find out how to do remarkable things.
In the spot for pop tarts, US celebrity Jonathan von Ness conveys: Nobody should suffer if he eats dry and boring pretzels.
The Mountain Dew lemonade brand is all about zero sugar.
The American TV presenter Bill Nye advertises for this year's Super Bowl for SodaStream .
In the third quarter, it is Little Caesar's Pizza . "Good news for almost everyone," the company promises in its teaser.
The corn dish corn pudding goes perfectly with the Super Bowl * and creates a real southern feeling.
In Germany, of course, the same effort is not put into the TV sport for this event. At least the German viewers can look forward to well-known experts as moderators of the Super Bowl *.
Before the Super Bowl, an NFL player woman in Miami also provided plenty to talk about - with her outfit.
* tz.de is part of the nationwide Ippen-Digital editors network.