For several years, Adidas has created textile equipment with plastic waste recovered from the oceans. This time, the brand with three bands collaborated with the association Parley for the Oceans and decided to build a synthetic sports ground in Miami, for the Edison school. His particuliarity ? It was produced with nearly 1.8 million recycled bottles.
See this post on Instagram
1.8 million recycled plastic bottles-turned-field. If this sounds like the future of football, that's because it is. We believe that improving ocean health is a must for future generations. In an effort to educate and empower the youth to take action, we partnered with @umiamirsmas to explore the harm of plastic waste in the oceans and @ parley.tv to unveil the first sustainable football field at South Florida's Miami Edison High School. This wouldn't have been possible without the thousands of hours and hundreds of people that came together to help shape the community. #ChangeIsATeamSport
A publication shared by adidas (@adidas) on 10 Feb. 2020 at 9:00 PST
The German firm wants to set an example in terms of respect for the planet, as Cameron Collins, football director for Adidas in North America explains: "We believe that, thanks to sport, we have the power to change Lives. More than a place to practice sport for these young athletes, it is a reminder of our collective responsibility to put an end to plastic waste. ”
See this post on Instagram
This is just the beginning. [FUTURECRAFT.LOOP] Gen 2 is proof of progress for our first ever 100% recyclable, high-performance running shoe. Bringing us one step closer to a circular future and a world without plastic waste. [FUTURECRAFT.LOOP] Made to be remade. #FUTURECRAFT LOOP
A publication shared by adidas (@adidas) on Nov 18, 2019 at 5:01 am PST
Last year, Adidas already presented 100% recyclable running shoes: the Futurecraft Loop. Once they are too worn, simply bring them back to the firm where they will be washed, reduced to granules and then melted to create a new pair. And last January, the German brand unveiled two new materials for garments from plastic recycling: PrimeBlue and PrimeGreen.
Read also
- When the great outdoor sportsmen are mobilizing for nature