"So that France, the country of a thousand cheeses, retains its know-how, together we support our cheese makers, our terroirs our producers, get involved with us." In front of his smartphone, Aimé Jacquet calls in a short video relayed on social networks. Like twenty figures in French sport, the former coach of the Blues de France 98 wanted to engage in a campaign to support French cheese producers severely impacted by the coronavirus crisis.
Aimé Jacquet, who led the @footedefrance football to victory in 1998, supports the collective "Support our cheeses, our land and our producers".
Find his testimony and also help the producers of PDO PGI cheeses # Fromagissonspic.twitter.com / hgr0bWHdmF
Retired from the world of sport or still in activity, these personalities participate in the campaign "Support our cheeses, our terroirs and our producers" alongside actors, scientists, chefs or authors, imagined by the National Federation of Producers de Lait (FNPL), the National Sheep Federation (FNO) and the National Federation of Goat Breeders (FNEC). This hundred signatories relayed this call to avoid the loss of thousands of tonnes of quality cheese (PDO and PGI) that remained confined and whose shelf life is limited.
For 80% of cheeses, the shelf life does not exceed eight weeks and even for some, less than a month. In overstock, these foodstuffs will be unfit for consumption and intended, in the worst case (part of the stocks may be donated), to be destroyed if they do not flow through the distribution channels.
"It is important to support the country, our producers, our cheeses and our soils," says Tessa Worley, the skier from Grand Bornand (Haute-Savoie), a great lover of Reblochon. The emergency measures launched with the support of some local authorities and solidarity campaigns have already made it possible to reduce the surplus production by 1,000 tonnes, while sales collapsed by 60% between March 15 and April 15 .
. @ TessaWorley stands alongside the collective "Support our cheeses, our land and our producers".
With it, mobilize to
1⃣ avoid the waste of 2,000 tonnes of #AOP & PGI Cheeses
2⃣ support the producers affected pic.twitter.com/8TAmo8eMnr
Sports personalities involved:
Marie Bochet, disabled sports skier, eight-time gold medalist at the Paralympic Games
Patrice Canayer, general manager and trainer of Montpellier Handball
Catherine Chabaud, sailor
Pascal Chanteur, vice-president of the National Professional Cycling League
Jean- Frédéric Chapuis, World champion, Olympic skicross champion
Lou Rugby team (Top 14)
Etienne Falgoux, Top 14 player
Marielle Goitschel, ex-skier
Léo Lacroix, Olympic ski medalist
Bernard Laporte, president of the French Rugby Federation
Maurice Manificat, cross-country ski athlete
Florence Masnada, double Olympic ski medalist
Maggy Masson, world archery champion 2001
Christian Prud'homme, director of the Tour de France
Benjamin Thierry, Top 14 player
Alexis Vuillermoz, cyclist
Tessa Worley , skier
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