Rossmann shower gel makes football fans scoff - but there is an explanation

Didn't someone at the Rossmann drugstore chain notice something? A shower gel makes football fans scoff - but there is a simple explanation.

• A Rossmann shower gel should currently surprise customers.
• It should bring " anticipation for the European Championship " in the bathroom.
• The EM 2020 was canceled after all.

Burgwedel - Many customers of the Rossmann drugstore chain should not believe their eyes these days. The " Limited Edition " shower gel is fresh on the shelves . In the front you can see a kicker kicking the ball next to the text "#AUFGEHTS". And whoever turns the bottle upside down will be amazed.

"The Isana 3in1 shower gel fan edition awakens your football mood and invigorates the senses", can be read there. "Let the anticipation of the European Championship move into your bathroom!"

I beg your pardon?

Looks strange: the Rossmann shower gel at the beginning of June.

© tz.de.

European Football Championship 2020: Rossmann shower gel despite cancellation

The European Football Championship 2020 * should have started on June 12, 2020. But because of the Corona crisis *, it was postponed by a year. The EM cancellation * was published on March 17. So why is Rossmann now launching an EM shower gel? Have you missed the EM off at the drugstore? 

UEFA has at EM utsettes til 2021. The spilles will be from June 11 to July 11 neste år. More information.

The explanation is much easier then. "We understand that the design appears strange to you at first glance," explains a spokesman on request. “Our limited editions require longer lead times and planning times for the design, filling and delivery to our sales outlets. So they cannot be changed at short notice. ”The shower gel hit the shelves at the beginning of June.

Football European Championship 2020: Destruction of the shower gel was out of the question at Rossmann

The spokesman emphasizes that sustainability of the chain is important. "On the basis of these principles, it was out of the question for us to destroy the shower gels."

The EM special shower gel was apparently unstoppable when the cancellation became known. And at Rossmann, it was probably decided to prefer to expose the customer to surprise and maybe even a little mockery rather than throw it away. "We are convinced that our customers will be looking forward to the EM together with us and that despite the shift, we will get their money's worth with our sporty shower gel and great fragrance," the spokesman continued. This excitement continues for another year ...

A new competitor to large retail chains is starting in Munich *.

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* tz.de is part of the Ippen-Digital editors network.

Rubric list picture: © tz.de