After parting ways with Fox after five years, the champion signed an adoption contract with the network games company, which is estimated to be around $ 1.3 million for one season.
Maccabi Tel Aviv is celebrating a championship. There is a new sponsor
Photo:
Alan Shiver
Playtica is Maccabi Tel Aviv's newcomer in basketball. After failing to sign the real estate companies "Israel Canada" and "Hajaj", Maccabi Tel Aviv managed to agree with the network games company on an adoption contract, which according to estimates Moves around $ 1.3 million per season.
Playtica was founded in 2010 by Robert Antquel and Uri Shachak (son of the late former chief of staff Amnon Lipkin Shachak) and after a string of ownership transfers was acquired in 2016 by a Chinese consortium at a market value of $ 4.4 billion. As of 2019, the company has offices in 18 countries with more than 3,000 employees. The company is headquartered in Herzliya and employs 800 people.
As first reported this morning in Israel Today, after five years of adoption, Maccabi Tel Aviv is parting ways with Fox as the group's main effort. In recent meetings, Maccabi Tel Aviv heads thanked the Wiesel family for their contribution to the club but announced that due to the total drop in revenue The team from subscribers and viewing booths are interested in a major effort that will pay the club larger sums.
In the summer of 2015, Fox replaced Electra as Maccabi Tel Aviv's main effort and supported the club in the amount of $ 1 million per season. Despite the team's major failures in 2016 and 2017, former CEO Eli Drix managed to keep Fox's support for Maccabi in the same order. Size, and last summer Harel and Assi Wiesel, rallied to bring Omri Caspi to the team and provided a special amount of $ 200,000 beyond the club’s annual support ($ 1 million) to seal Caspi for three years.
Fox was Maccabi Tel Aviv's third effort over the years. Elite was the team's adoptive team for nearly 40 years. In the summer of 2008, Maccabi decided to move to Electra, which supported the team with $ 2 million per season, until the summer of 2014, and in its last season it transferred A total of $ 850,000.