Beauvais has decided to boost its communication.
On September 25, on the eve of the first meeting of the season in front of Charenton marked by a defeat (1-3), the Elite club announced the launch of three new supports, on the sidelines of the team presentation.
Le Bouc Volley, administratively demoted from Ligue A to National 2 in 2016, has thus acquired a new website, as well as a YouTube channel.
And, in addition to the official Facebook page which has more than 4,000 subscribers, he opened a second one, called Bouc TV.
It is the president, Eric Bataller, who is at the initiative of these innovations.
"There was a lack at this level for years, and it had been a long time since I had this project in mind, confides the strong man of the club, whose team receives Cesson-Saint-Brieuc this Saturday (20 hours) on behalf of the second day.
This year, with the epidemic, confinement, indoor bans and teleworking, I told myself that it was time to enter the digital age, in particular to broadcast matches if it was impossible to receive the public. .
We are going back to Elite, we also wanted to boost our visibility.
"
The match against Charenton watched from abroad
The content offered will now be much more varied than that of the initial Facebook page, which was the only means of communication last season.
“We're starting almost from zero,” says Eric Bataller.
On the site, there will be all the information related to the life of the club.
We will also be doing reports and interviews before and after the matches, which will be stored on the YouTube channel, along with the match summaries.
And these will be broadcast live on the Bouc TV Facebook page, via an application, at home and abroad.
"
The objective is also to give more visibility to the sponsors, in this period when the budgets are sometimes difficult to buckle for the sports associations.
"Partners are complicated to conquer, very easy to lose," explains the president on the new site.
To keep them, you have to give more.
We want to show them that the Goat is not just a team, it's also a whole structure capable of carrying their marks.
"
For the reports as well as the launch teasers, the directors have also called on an audiovisual communication company.
“It is costing us a bit dearly, but we hope to have a return on investment,” breathes Bataller, who welcomes the successful start of these new tools.
The first meeting against the Val-de-Marnais gathered more than 8,300 views.
“The match was watched in Argentina, Brazil, Croatia and Africa,” he appreciates.
In addition, the quality of the retransmission was very good.
I think we surprised everyone, and we created a bit of a buzz… "