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PSG: how Kylian Mbappé became the icon of FIFA 21

2020-10-07T15:29:50.529Z


The most popular football video game in the world, FIFA 21 features the scorer of PSG and the Blues on its cover. A consecration for Mbapp


It was one of the best kept secrets in the marketing world.

Until July 22 and the following announcement: Kylian Mbappé becomes the "cover star", the icon of the new cover of the best-selling football video game in the world, FIFA 21. On social networks, no one talks more than the cover, we judge it, we dissect it.

Like a pretty vinyl, fans of the game and Mbappé are eager to have it in their hands.

For the lucky ones, FIFA 21 has been in their possession since Tuesday, the date of the presales.

For all the others, see you in store this Friday.

The PSG striker has owned his game for over a week.

As unveiled on Instagram, he received a collector's box at home, containing the most complete edition, a privilege logically granted to this new FIFA 21 ambassador.

View this post on Instagram

FIFA 21 😍😍😍 @easportsfifa

A post shared by Kylian Mbappé (@ k.mbappe) on Sep 29, 2020 at 5:53 am PDT

For this 2020-2021 season, the Mbappé figure comes in three editions: one with the PSG home shirt, one with the PSG away shirt and one in civilian clothes, with a photo taken in May 2019 in Clairefontaine, the center of training of the French team.

Three covers distributed worldwide with the unique presence of Mbappé, this is a first for a French player in the history of this video game, which has been released every year since 1993. “It's a dream come true , confided the Parisian striker in the official press release in July.

From my passage from Bondy to Clairefontaine and my victory in the World Cup (2018), it's still a big step.

I have been playing FIFA since I was little and am flattered to represent a new generation of footballers.

"

The only previous Thierry Henry in 2004

In the history of the game, David Ginola, Fabien Barthez, Karim Benzema or Emmanuel Petit made an appearance on the FIFA sleeves but it was only the hexagonal editions.

Before Mbappé, only one Frenchman, Thierry Henry, had the honor of a “world” jacket.

It was 2004 but the former Arsenal star was accompanied by Italian Alessandro Del Piero and Brazilian Ronaldinho.

Among the world muses of the publisher EA Sports, the native of Bondy joins Lionel Messi (2013 to 2016) or Cristiano Ronaldo (2018 to 2019).

PODCAST.

How Kylian Mbappé, Bondy's kid, put the world of football at his feet

"Kylian is one of the brightest young stars in the game and he represents the next generation of players," said David Jackson, vice president of the EA Sports FIFA brand.

He seemed to be in the best position to be our game this year.

He's also a huge fan of the game and we know what it means for him to be on the cover.

“For more than a year, the choice Mbappé was obvious in the offices of the American brand.

“We've been partners for quite some time now and discussions around game coverage are part of an ongoing partnership,” says Jackson.

The contract between the two parties brings in several million euros to the star of PSG, even if the exact amount remains secret and difficult to estimate.

"He will have an important role in the future of the franchise"

The blow is with several bands.

On the cover, Kylian Mbappé is mainly illustrated with the jersey of PSG, whose supplier is Nike, also sponsor of the French world champion and associated with EA Sports.

“We have a responsibility to maintain a balance with our partners in the game and in marketing,” says David Jackson.

FIFA is a global game and national team jerseys rarely offer this global vision, being representative of a nation.

In addition, we offer our players Ligue 1 and exclusive rights to the Champions League.

The choice to represent Kylian with his club tunic is a good one for us.

"

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With 25 million unique players around the world for the FIFA 20 edition, that is to say in possession of the game, EA Sports offers Mbappé a new overexposure.

But his new status does not give him the privilege of being the “best player” in the game. With an overall score of 90 out of 100, he remains ahead of his teammate Neymar (91), Cristiano Ronaldo (92) or Lionel Messi (93).

So this is yet another challenge for the finalist of the last Champions League.

The EA Sports FIFA brand vice president concludes: “He has a bright future and, while we cannot commit, I think it can be said that he will have an important role in the future of the franchise.

"

Source: leparis

All sports articles on 2020-10-07

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