DAZN: The streaming broadcaster surprised Sky with an innovative concept and a wide range.
Now the market leader is taking the next big step.
The sports channel
DAZN
* has been receivable in Germany since 2016.
Since then it has overtaken
Sky
* in a hurry, now the
next innovation
is waiting for the
streaming provider.
DAZN is now launching another
major attack
and is
launching
new
TV channels
.
Munich - In the
Bundesliga
* and in the Champions League there has always been competition between the top clubs, but there is also
bitter competition
on a side stage of the football
cosmos
.
The main
concern
among
the major
sports channels
is to acquire the most popular television rights possible and to reach the largest possible audience.
One
streaming provider is
currently one step ahead - the broadcaster now seems to want to take another decisive step to expand its market leader position.
DAZN: Market leader outstripped Sky - now the provider is taking the next giant step
The streaming giant
DAZN
has been receivable in Germany since 2016 and has since made a name for itself as a versatile provider, holding
numerous
transmission rights
* in the most popular sports
for the German-speaking countries
.
These include the rights to the Bundesliga, the Champions League * and the American National Football League (NFL), which is also very popular in Germany.
The station was the former leader Sky
far behind
and the customers which offers a wide
range
, also Sky customers have access to their subscription deeper into their pockets.
However, DAZN subscribers can
only
access
the content
online
, which may have deterred older customers.
At least
two channels
,
DAZN 1
and
DAZN 2, will
appear to be
coming
soon
, which will be received via cable, satellite, digital terrestrial antenna reception, mobile television, IPTV and the Internet.
According to information from the
digitalfernsehen.de
portal
, the broadcaster is said to have already
applied
to the Berlin-Brandenburg media authority for approval of the new programs
.
DAZN 1 and 2: New channels are to be broadcast via cable and satellite https://t.co/a4lZ7eZY93 via @digitvde
- Thomas Horky (@thomashorky) October 15, 2020
DAZN starts attack: the Cartel Office ruling regulates the Bundesliga on TV - the biggest Sky advantage will probably be lost
So far, DAZN has only provided the two channels
DAZN 1 Bar HD
and
DAZN 2 Bar HD
for hotel and sports bars
, sports fans can now
look forward
to
two more channels
.
With this step, DAZN can look forward to further potential customers, competitor
Sky
should not like that at all.
Another aspect could
cause
the Sky officials
discomfort
.
According to a ruling by the Cartel Office that regulates the allocation of TV rights, live Bundesliga * games must not
disappear
from
linear television
without exception
.
This has been the great advantage of Sky so far, but DAZN has now followed suit with its new
TV channels
and is fueling the competition again.
(ajr)
* tz.de is part of the Ippen-Digital network