At the end of a press conference revealing the new marketing strategy for the Vincennes winter meeting, Le Trot unveiled its project named “Prix d'Amérique Races Zeturf”.
Zeturf, a daring partner
In content, the race program changes little, with six qualifying events to access the Prix d'Amérique, renamed Legend Race.
Except that these six races also give priority to the Prix de France and Prix de Paris, now called Speed Race and Marathon Race.
It is especially the partnership with Zeturf, signed for three years, which surprises.
A daring choice for the online betting operator, which is playing an increasingly important role in the racing world.
After having sponsored the Grand Steeple-Chase de Paris in 2019, he is now a partner of the Grand Prix d'Amérique.
"Zeturf has offered to relay our mechanics, namely to provide games that correspond to our customers," explains Jean-Pierre Barjon, president of Le Trot.
Have we done what is necessary in the past to meet the expectations of the players?
One thing is certain, the planets were aligned for us to work together, with Zeturf, on the launch of this new brand.
"
The innovation of the antepost bet
Above all, the operator will offer an innovative and revolutionary game, just like the wishes of the new management team of the company organizing the races.
The antepost bet, this game that allows you to bet on the winner of a race several weeks or even months in advance, will see the light of day on zeturf.fr.
"It will be possible, from next week, to bet on the winner of the qualifying races and on the Legend Race," said Emmanuel de Rohan Chabot, CEO of Zeturf.
🇺🇸🏆 Prix d'Amérique Races ZEturf, an exceptional competition: the start of a new story ✨ #PDAR #ZETturf https://t.co/J7Q7013WIT
- ZEturf.Fr (@ZEturfFr) October 30, 2020
PMU absent from this project
In this new project, PMU was visibly put aside.
No statement by the incumbent will be made on the subject.
"PMU was not in this logic of marketing application of the offer", launches Jean-Pierre Barjon.
More responsive, the challenger Zeturf is therefore a step ahead of the market leader.
"We want to create value with PMU but also with other operators," proclaims the boss of Le Trot.
The goal is to put the player back at the heart of our concerns by giving him all the tools to help him win.
This will involve the distribution of content in order to bring our brand to life.
“Now it's up to the punters to play, even if it means opening an account with a new operator.
