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She will still miss Habima: the difficulty that awaits Odelia Friedman at Hapoel Tel Aviv
While everyone around is digging into the controversial past of the Reds' new CEO, she is the one who should wonder if she should face the managerial chaos she will encounter in the kingdom of Nisnov - a kingdom where even after a victory over Hadera they talk mostly about the bottom.
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Hapoel Tel Aviv
Ophir Saar
Tuesday, November 10, 2020, 6:30 p.m.
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Less than 48 hours have passed since the appointment of Odelia Friedman as CEO of Hapoel Tel Aviv, and the media have not stopped digging into her dubious past in managing the Habima Theater - quoting actors, workers and activists about the damage done to them, asking if she deserves to be CEO of Hapoel Tel Aviv and find every bit of information about its history.
In the midst of all this preoccupation, substantive questions seem to have been pushed aside: does Friedman know where she is going?
Does it even have a chance to influence the management of Hapoel Tel Aviv?
What will they really be required to do beyond recruiting sponsors?
If one examines Hapoel Tel Aviv's conduct in recent years closely, one understands that Friedman's dubious past at Habima is nothing compared to Hapoel Tel Aviv's dubious past.
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To the full article
Sick head in a sick bed.
Odelia Friedman last night (Photo: Danny Maron)
The starting point for any discussion about Friedman is that the management of Hapoel Tel Aviv is already "burned" in the eyes of the public.
Brothers Nisnov and Zeev Greenberg can remain owners, but should have long ago transferred the mandate to someone else, both on the managerial and professional side.
When Moshe Sinai joined the club, he was not given an orderly job definition - he ranged from "owner's representative", "professional consultant", "professional manager".
The Nisnov brothers have stated that they are moving aside and giving the legendary former player the reins.
In practice, very quickly the decisions returned to the hands of the owner.
When Sinai felt it was already becoming a joke he almost left, but was eventually persuaded to stay and give it another chance.
Since Itzik Nisnov has had time to step aside and come back, Meir and Boaz Resident have already disengaged and the fantasies about money flowing from Dubai tempt everyone, but in the bottom line nothing has happened yet.
In the midst of all this complicated business, the management of Hapoel Tel Aviv was looking for a character who would know how to make money.
Some of the people who contacted and interviewed understood that this was a position where they would receive commissions in exchange for recruiting sponsors and not beyond that.
In defining the role of Hapoel Tel Aviv, Friedman receives extensive powers, but in practice, apart from raising funds for the club, her chances of getting a free hand and being part of the decision-making process are almost non-existent.
If she manages to raise funds she will get great respect from the club leaders, but here it will also end.
The current Hapoel Tel Aviv will no longer go through another incarnation, it is clear and well known.
Things will only change when the managerial mandate really passes to someone else.
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Even after the victory, Hapoel Tel Aviv is still talking about escaping from the bottom (Photo: Ariel Shalom)
Apart from dealing with the appointment of Friedman, Hapoel Tel Aviv also played yesterday (Monday) and even defeated Hapoel Hadera 0: 1.
The team was very worried before the game, that any result other than the victory would increase the pressure gauge with the departure to the national team break.
Osher Davida is the first Hapoel Tel Aviv player to be born in the 21st century and conquer in the league, and the club very much hopes that he will not be the last this year.
Be that as it may, in closed conversations Hapoel Tel Aviv constantly talks about the fear of relegation struggles and the need to scrape points and escape from the bottom as quickly as possible.
Nir Klinger said at the end: "We are happy with the victory. All the games will be similar and difficult. We did it complicated with the uncommitted and unwise removal of Raz Shlomo, it put us in extra time under atomic pressure. Overall we controlled the game, we have to go through this whole period With all the difficulties, there is also an opportunity for many young people to get an opportunity and they should take it. "
Osher Davida added: "It was a very difficult game, both teams were excellent tactically. We owed these three points and from here we will embark on a new path. We have almost two weeks to prepare for the next game. I am the happiest in the world for the first goal, and hope to continue helping the team." .
Soccer League 2020/21
Group
Mash
Netz
A.
Hp
Gates
Nk
1
Maccabi Haifa
4
3
1
0
5-9
10
2
Bnei Yehuda Tel Aviv
5
3
1
1
5-8
10
3
Maccabi Netanya
4
3
0
1
4-14
9
4
Maccabi Petah Tikva
5
3
0
2
3-6
9
5
Urban Kiryat Shmona
4
2
2
0
2-5
8
6
Beitar Jerusalem
4
2
1
1
2-6
7
7
Hapoel Kfar Saba
5
2
1
2
7-5
7
8
Maccabi Tel Aviv
5
1
3
1
7-7
6
9
Hapoel Beer Sheva
5
1
3
1
7-6
6
10
tax.
Ashdod
5
2
0
3
5-4
6
11
Hapoel Tel Aviv
4
1
1
2
5-3
4
12
Hapoel Haifa
4
0
1
3
6-2
1
13
Hapoel Hadera
4
0
1
3
8-2
1
14
Bnei Sakhnin
4
0
1
3
14-3
1
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