Will the little Christmas present before the hour bring them luck for the game against Finland?
Players will be entitled to Clairefontaine a bottle of the first official perfume of the French football team.
Launched a few days ago, the men's fragrance entitled “Eau Bleue”, with its elegant bottle decked out with the rooster and two stars, as well as its evocative packaging in the colors of the double world champions and in gold letters, is similar to a small revolution in products derived from Les Bleus.
“Until now, there was no license for perfumes at the FFF, we proposed this a little crazy idea at the start and we were followed”, explains Cédric Messina, CEO of MyCoach, at the initiative of the project.
His start-up in Nice of 35 people, one of whose shareholders is called ... Hugo Lloris, is no stranger in sport: for years, it has offered a dozen federations (football, rugby, handball , judo, cycling, horse riding, etc.), UEFA and many professional or amateur clubs with digital solutions for, among other things, the organization of training or performance monitoring.
In order to venture into a still unknown field, it joined forces with the Robertet Group, a world leader in the manufacture of perfumes and natural raw materials historically based in Grasse and in Créative, a Swiss investment fund.
The three have created a common structure, called “Okaia”.
An "ozonized, fresh and invigorating" fragrance
It is this company that markets “Blue Water” on its website (as well as the FFF on its online store) before, they hope, a physical distribution in stores as soon as the containment is over.
“We put this together in eight months.
Basically, we had to release it for Euro 2020 but it was postponed, details the leader.
At that time, we thought that this economic model was a good innovative response to the crisis through an unexpected association between two worlds, that of start-ups and that of a large international group. ”
A nose worked on the fragrance, validated by the FFF and described as "ozonized, fresh and invigorating".
DR
The ambition is not to release a “gadget perfume” but a real olfactory signature of “high quality with the codes of luxury” according to its instigators.
A nose worked on the fragrance, validated by the FFF and described as “ozonated, fresh and invigorating with mineral for a fresh and cold form.
»The intended target?
“The 14-18 year olds who buy their first real perfume,” he ambitions.
For the time being, 1000 copies, offered at 19.90 euros, have been manufactured.
Everything is 100% "made in France", from the bottle to the packaging.
Okaia is not going to stop there, nor necessarily in football.
Every month, from January 2021, the company will launch a new ephemeral scent, under license, entirely dedicated to an athlete.
Negotiations are underway with big names.