Superstar Lionel Messi has scored 644 goals for FC Barcelona.
The way its sponsor Budweiser celebrates this is unlikely to be to everyone's taste.
Lionel Messi
breaks
a record for Brazilian legend Pelé
with his 644th goal for
FC Barcelona
.
A US beer maker celebrates the Argentine superstar with an idiosyncratic campaign.
Every defeated
goalkeeper
receives
one
bottle of beer
from
Budweiser for
each goal
.
Barcelona - Argentine superstar
Lionel Messi broke
an ancient record set by Brazilian football legend Pelé with his 644th goal for FC Barcelona.
Never before had a footballer managed to score so many goals for a single club.
Most goals scored for individual club: Lionel Messei breaks Pelé's record
The goal that ultimately made him the best player ever for the Catalans came from
Lionel Messi
in Barcelona’s 3-0 win over Valladolid.
Messi scored his goal to make it 3-0 in the 65th minute.
Clement Lenglet (21st) and Martin Braithwaite (35th) had previously met.
Messi has now scored exactly one more goal for Barcelona than Pelé did for FC Santos.
The American
beer maker Budweiser
celebrated
Lionel Messi's
record
with a very idiosyncratic campaign.
Budweiser decided to send each of the 644 goalkeepers beaten a bottle of beer - personalized with a number representing the goal that Messi had scored against each goalkeeper.
Messi has sent a Budweiser to every goalkeeper he scored past on his way to 644 goals for Barcelona.
Is classy shithousery a thing?
Because this is it.
pic.twitter.com/hVfEqtjweg
- Elliot Hackney (@ElliotHackney) December 24, 2020
Messi is the Markon ambassador for the beer group Annheuser Busch
Since this year, Messi has been the global brand ambassador for Annheuser Busch, the group behind the
Budweiser
beer brand, among other things
.
About
Beer
"happy" may, among other things, the world goalkeeper
Manuel Neuer
from
Bayern Munich
has received at least two bottles of beer, and
Gianluigi Buffon
of Juventus.
But no keeper will get as much beer as Iker Casillas.
+
Lionel Messi breaks an ancient record for Pelé.
His beer sponsor Budweiser is celebrating the footballer with a funny and bizarre PR campaign.
© Alberto Estevez / dpa
Lionel Messi
gave the longtime goalkeeper of Real Madrid and the Spanish national team
a total of 17 goals.
Even
Kevin Trapp
, current keeper of Eintracht Frankfurt * and once in the service of Paris Saint Germain, should have received mail in the form of beer.
Lionel Messi is one of the best football players the planet has ever seen
While
Budweiser's
action
may seem a bit strange to one or the other, at least one thing is undisputed:
Lionel Messi
is one of the best football players the planet has ever seen.
He has proven this in 444 league games for
FC Barcelona
so far
.
That alone is a top brand that has only been exceeded by a few.
Among them Charly Körbel, who
holds
the record in the
Bundesliga
with 602 league games for
Eintracht Frankfurt
.
As far as we know, there was no beer for this.
(Daniel Dillmann) * fr.de is part of the nationwide Ippen editorial network
List of rubric lists: © Alberto Estevez / dpa