Fromm: "My main goal remains to recover" Israel today

Ahead of the upcoming cycling season, Israel Startup Nation held a celebratory press conference at which the senior rider who was signed several months ago was officially introduced • Fromm added: "There will be strong teams in Pluto this year as well" • Adams: "The goal is to promote and market the country

• Fromm and Adams in training for 2021

  Photography: 

  Noa Arnon

The Israel Startup Nation riding team held the official press conference today to open its second season at the World Tour when the culmination of the event was the presentation of Chris Fromm in the media.

Fromm, 35, did not land in the country due to corona restrictions and his presentation had to be done remotely - like anything today - while at a training camp in Los Angeles, the rest of the team along with the professional team is in training camp in Spain and the target audience is scattered all over the world.

Fromm's signing of a € 5 million-a-season contract - two years after winning the Giro d'Italia and three years after winning his fourth Tour de France - has garnered unprecedented interest in the cycling world.

"My main goal remained to recover, it all depends on it. Last year I got close to where I wanted and knew what weaknesses I had left to strengthen. Naturally there will be strong teams in Pluto again this year.  

The most important thing for me is to bring myself to the level of fitness before the injury, "Fromm said yesterday," one of the keys was to get into the process of rehabilitation and complete it properly.

I had a chance to recover in Red Bull's sports injury lab. "On the schedule that awaits him, Fromm said:" We have a general plan for this season's race program, but it's still unclear what it will actually look like because of the Corona. "

"Unfortunately the camp was not held in Israel this year and we had to hold it in Europe," said owner Sylvan Adams. "It is not ideal, we prefer them to visit Israel. When things open in Israel, we will hold a camp for our new riders who have not yet visited Israel."

On the upcoming season, Adams said: "Our team is a project, promotion and development of bicycles in Israel in order to continue to be the fastest advanced sport in the country and build a team for them where they can advance. Our four riders today came from the development team. "Shooting in Israel is a way to stimulate tourism."

Ron Brown, Adams' partner: "After two years of very great modesty as a new and evolving Israeli team, after hosting the Giro and last season participating in the Tour de France - we showed that a small country can take a small sport and make it small. Israel's perception of the industry The bike has changed "