Leonardo and Mauricio Pochettino last week, Pochettino again this week, Angel Di Maria this Thursday: not a day goes by without PSG proclaiming its love for Leo Messi, the playing master of Barcelona.
Valentine's Day is approaching but not only: the player is free since January 1 to engage elsewhere and all Paris dreams of it.
An international strategy
France Football, the Ballons d'Or newspaper for Leonardo.
Spanish media for Pochettino, an Argentinian channel for Di Maria, after Neymar's first exit on another television in Messi's country on December 2 at the end of the match at Manchester United in the Champions League.
If the interested parties each time answer questions about the best player in the world, they go there wholeheartedly, with the usual oratorical precaution which consists of "not talking about players from other teams".
It is to better roll out the red carpet then at number 10 of Barça.
For Di Maria, “it would be the pinnacle, I couldn't ask for anything more in football”.
The winger adds: “I have already played with Cristiano Ronaldo, Neymar, Mbappé.
If I played with Leo on top of that, I could quietly retire afterwards!
"The new PSG coach" respects "and" admires "his compatriot when for the Brazilian sports director of the capital club" great players like Messi will always be on the PSG list ".
A favorable context
This massive global seduction company ticks three boxes of the Parisian project.
First, it is a matter of remembering that PSG is a powerful club, capable of anything, a “Dream Bigger” (“Dreaming bigger”, the house slogan) already applied during the redemption of the Neymar clause in 2017 .
This heavy drag has then intensified since Paris inherited Barcelona in the round of 16 of the Champions League.
The destabilization of an adversary already weakened by lead accounts and a wobbly team is one of the usual weapons of European confrontations.
Paris was often the victim in recent years.
This time, he took the lead, like a desire to take the psychological advantage.
Finally, Paris is seriously considering recruiting Messi.
Reminding the older ones that they are the older ones is always the right way to go.
It's a world where you have to cuddle, cuddle what you cherish, as Zinedine Zidane did with Cristiano Ronaldo or today with Karim Benzema, like Carlo Ancelotti or Laurent Blanc with Zlatan Ibrahimovic in the past.
An internal message
The Parisian insistence, these permanent proofs of love, fall into a particular moment.
The ambition remains to renew the contracts of Neymar and Mbappé, which end in 2022. If the former wishes to stay, the latter hesitates but leans more towards a departure.
If Paris keeps one but loses the other, it needs "compensation" in order to remain in positive communication.
Qatar is also maneuvering on the Messi file, a planetary image issue, a heavy financial operation even if there is no transfer involved.
The multiplication of messages to the Pulga can also be read as an initiative dictated by the owner of the club.