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Super Bowl 2021: Fight for Young Football Fans

2021-02-04T23:28:11.205Z


The NFL is worried about the ratings ahead of the Super Bowl. Interest in football is lost, especially among children and young people. Why?


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The Super Bowl 2020 took place in Miami - even before the corona pandemic reached the United States

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Rich Graessle / Icon Sportswire / imago images / Icon SMI

Animated slime cannons during touchdowns.

NFL stars Drew Brees and Taysom Hill as best friends à la Spongebob SquarePants and Patrick Star.

And the series know-it-all "Young Sheldon", a spin-off of the CBS sitcom "Big Bang Theory", explains the rules.

The New Orleans Saints playoff game against the Chicago Bears on January 10th was a special one.

For the first time, a game was shown on the children's channel Nickelodeon, parallel to the broadcast on the rights holder CBS, the parent network of Nickelodeon.

The intention was clear: football should be brought closer to the youth.

Because the NFL has a problem.

Even in the US sports leagues, which is still the largest in terms of audience numbers and sales, there is a negative trend in audience ratings.

That doesn't stop before the Super Bowl, which celebrates its 55th anniversary on Sunday night (0.40 a.m., live ticker SPIEGEL.de; TV: ProSieben, Stream: Dazn).

Audience ratings are falling

The NFL final in the USA achieved record ratings almost every year; in 2015, around 114 million people tuned in on average - more than ever before.

Since then, however, the numbers have been falling almost every year: in 2020 there were »only« around 100 million people.

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Source: spiegel

All sports articles on 2021-02-04

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