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The goal: "To lead Betar Jerusalem to the top of basketball in Israel and around the world"
The first division team announced the first part of the deal with the representative office in the UAE - an initial sum of money was transferred to strengthen and try to qualify for the national league
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Betar Jerusalem in basketball
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Monday, 08 March 2021, 18:05 Updated: 19:08
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new Age.
Betar Jerusalem members Mordechai Shalev, Naum Cohen and Nir Pribash (Photo: Official website, Betar Jerusalem spokeswoman)
The Betar Jerusalem basketball team in the first division announced tonight (Monday) that "the first part of the deal with the emirate in the UAE is underway": "In recent months, since the peace agreement with the UAE, businessman Naum Cohen has been working to recruit members in the Gulf state to sponsor "To Betar Jerusalem. In the last week, the efforts have stepped up and now they are bearing fruit thanks to the great involvement of Naum Cohen. The funds transferred are intended to bring in strengthening players who will assist the team in the struggles for promotion to the national league."
Club chairman Gabi Geffen said: "We have now taken another step and a half towards turning Betar Jerusalem into a large club on a national scale. Many thanks to the team president Mordechai Shalev who worked in recent months for the move and to Naum Cohen who helped the club to the highest levels. ".
The team will now be called Betar "Naum Cohen" Jerusalem. Cohen, who was appointed honorary chairman and is remembered mainly for his attempt to mediate between Moshe Hogg and Sheikh Hamad bin Khalifa, added: "As soon as Mordechai Shalev approached me, I realized the potential inherent in the Beit Basketball Club. Jerusalem.
"After many efforts today, we have a step, this is only the first step, very soon businessmen and other companies will join the move so that we can lead Betar Jerusalem to the top of basketball in Israel and around the world."
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