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Why football club logo changes are the subject of debate


DECRYPTION - The badges evolve at the discretion of the leaders in order to better stick to their marketing strategy. Developments often badly experienced by supporters.

As if it were not sufficiently significant, the rupture between the management of a club and its closest supporters tends to widen as soon as we touch the coat of arms.

In recent years, many clubs have taken the decision to give a new lease of life to their logo, the very symbol of their history.

Some more than others, like Inter Milan, who changed theirs for the third time already in the 21st century.

Presented on March 30, the new Inter crest gives pride of place to the initials I and M of Internazionale Milano with the colors


of the club.

Exit therefore the gold and the mention FC (football club), of which some supporters were already demanding the return of the new coat of arms unveiled.

Important changes and a mixed reception that are the salt of the vast majority of these new visual identities, which follow one another with a certain frenzy.

Read also:

OM: supporters demand the return of the old coat of arms

For Inter, the strategy is clear, to give priority to the “Milano” brand rather than that of the Internazionale,

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Source: lefigaro

All sports articles on 2021-04-13

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