Like Formula 1, endurance “works” on a “Drive to survive” series.

In 2020,

recorded an average of 962,000 viewers in front of a Formula 1 grand prix, an increase of 27% compared to 2019. This impressive increase in its audiences, the encrypted channel owes in part to the worldwide success of the series "

”(“

”). The Netflix production, which since 2019 has offered an unprecedented behind-the-scenes glimpse into the world of Formula 1, attracted a new audience that was not necessarily a fan of the discipline. Filming for the fourth season has just started.

A gain in popularity that turns the heads of the organizers of sporting events.

On this model, Pro Sailing Tour, a sailing competition involving Ocean Fifty trimarans (also called Multi50), will soon benefit from its own production offering the spectator an original immersion on boats and pontoons.

The World Endurance Championship could also follow this example in the medium term.

In any case, this is the ambition of the leaders,

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