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PSG, this French club that has become a global brand


For a decade and its acquisition by the Qataris, the club in the capital has acquired worldwide notoriety.

In 10 years, PSG has changed dimension.

Finished the young club very media only in the Hexagon with only two titles of champion of France (1986, 1994) in its bag and a Cup of the Cups in 1996, but almost nonexistent on the rest of the planet.

Now the biggest prize list in French football (9 championships, 9 League cups and 14 French cups), PSG shines today on the world level.

If he has not (yet) won the Champions League, his goal since the arrival of the Qataris, he has acquired worldwide fame and not only through the purchase of star players like Beckham, Ibrahimovic, Neymar or Mbappé.

207% growth

The figures symbolizing the transformation of the club in the capital for a decade are eloquent. PSG exploded its valuation and its number of followers, supporters around the world. According to Forbes, the economic valuation of the club in the capital now reaches $ 2.5 billion. Over the past 5 years, the valuation of PSG has even recorded a growth of 207%. It is the main among the 50 most valued sports franchises including NBA, NFL, NHL, MLB clubs and major European football leagues.

In the space of a decade, the digital community of PSG has also exploded. It has grown from 500,000 to over 100 million followers, subscribing to one of the club's 20 official accounts (excluding handball, women's, foundation, academy, etc.). By adding the club's followers and those of the players, PSG ranks 3rd among the most followed clubs in the world. He is now known and recognized all over the planet. It is already a great victory.

Source: leparis

All sports articles on 2021-06-10

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