“Behind the price of a pint, there is not only the service and the drink”, summarizes this Parisian bar owner.
So few customers are aware of it, bars, restaurants or communities that want to broadcast Euro matches on a television or giant screen must pay for it.
Provider of customers, this investment, which can amount to several hundreds or thousands of euros, is usually profitable.
Much awaited after months of closures, this sales accelerator is nevertheless less this year because of health restrictions.
For the time being.
"In normal times, a month of international football competition (where France figures and performs), it is 20% more figure", explains Fabien, manager of the temple of supporters of the Rennes club, the Rush, in the XIth arrondissement. This year, with the ban on broadcasting on the terrace in Paris or in many cities and the gauge at 50% indoors - where are its potential screens - it is rather betting on 5% more. “With 27 seats allowed indoors, that's not much. Without all these restrictions, we would be around a hundred consumers, ”regrets the owner, renowned for his sausage pancake.
It must be said that Fabien has invested, every year for the three years since he took over the establishment, more than € 2,000 per year to broadcast all sporting events.
There is a first check for € 1,800 to the Society of Authors, Composers and Music Publishers (Sacem) for a declared capacity of 60 to 100 people for two TVs and two giant screens.
The prices are proportional to these two criteria.
“And again, it is a preferential rate as a member of the Union des Métiers et des Industries de l'Hôtellerie (Umih),” explains Fabien.
From € 112 for a broadcast on a television to € 225 on a giant screen
To which must be added all the subscriptions to pay channels, such as Canal Pro which broadcasts BeIN Sport (which broadcasts all the matches of this Euro) and therefore all the matches of the Euro. Here again, if Canal does not reveal the schedule of these “Business” offers, Fabien pays € 350 / month, “ten times more than an individual”. “For the 2018 World Cup, one in three French people planned to go to the bar,” promotes the encrypted channel. According to Umih, the average subscription is around 450 € monthly. There would be, a priori, no surplus for the broadcast of Euro 2020. The “average” French bar realizing according to the Umih a little over 2,000 euros in turnover during each match of the Blues.
As for the two free-to-air channels which offer the best posters, TF1 and M 6, a license fee is not requested for retransmissions welcoming less than 300 people.
“It is also necessary that these retransmissions are not commercial or marketing.
Small football clubs or town halls are not concerned, for example, if they do not sell drinks, special menus or do not charge entry, specifies Julien Millereux, sports director of the Une.
But the ridge line is fine and it's complicated to check out all the bars and restaurants ”.
The goal is not to reduce the audiences that generate advertising revenue.
Read also TV audiences: the Blues crush everything for their entry into the Euro with more than 15 million viewers
In anticipation, the group contacted all the major restaurant and hotel chains.
For larger gatherings such as fan zones, it is UEFA that sets a price.
It was 500 € beyond 300 people for example during Euro 2016.
For establishments that would like to broadcast matches exceptionally, Sacem has established prices ranging from € 90 to € 112 for the entire competition, for those with televisions, and € 180 to € 225 for large screens or video projectors.
"To attract people, it's mandatory even if it's always too expensive when you accumulate everything", blows the head of the Auld Alliance in Paris.
"We manage to get by financially but it is an investment", we complete on the side of the French Flair, boulevard de Clichy.
Tariffs which remain far from those which wanted to impose, a few days ago, in Belgium, the RTBF, a tariff of 180 € per day of competition diffused on the terraces of bars, that is to say 4000 € for the whole tournament. A decision that pushed spectators inside, against the health recommendations. She finally backtracked, much to the fans' delight.
