“Revibrate all together. This is one of the promises of AlloMatch, the first application in France to identify bars and cafes showing sports matches. In this case, the reopening of establishments and the end of the curfew in full Euro offer a great opportunity for this digital project to highlight the 800 places likely to welcome you near you to follow the competition. Concretely, all you have to do is click on a match, type in the name of your city to obtain the list of bars that will be playing the match. It is then indicated whether or not it has confirmed the broadcast and various characteristics such as the number of screens. A filter system also allows you to find places that leave sound or that allow you to eat. In this case, it is even possible to book.
AlloMatch is both a website and an application which were bought in 2019 by the English from MatchPint who are notably present in Ireland and Australia.
This system, designed to find the best pubs to follow nearby sporting events, lists 11,000 bars in England.
“In France, we are at 800, many of them in Paris,” explains Leo MacLehose, founder of MatchPint.
The goal is to reach 5-6,000 over the next three years knowing that France will become the capital of sport in the world for the next three years, with the Rugby World Cup in 2023 and the Olympics. of Paris in 2024. So, really, there is excitement around that market and this is really the time for sports fans to have a real tool.
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The AlloMatch site will be scrutinized by sports fans.
DR
Since the start of the Euro, the allomatch.com site has posted a 350% increase in traffic and the application by 311%.
To be referenced, the manager of a bar takes out a subscription (up to 1,300 euros per year) depending on the number of matches he wishes to announce.
As part of a partnership with the encrypted channel, all the bars that broadcast Canal + appear on the application.
An important role with the arrival of Amazon
In 2019, before the health constraints related to Covid-19, the site and the application had four million users in France. “It's a very well referenced brand,” notes Leo MacLehose. It's been 14 years that they are still almost at the top of Google searches when you type:
where to see this or that match?
“In his future prospects, the manager imagines the role of his application when the Ligue 1 season resumes. “Not everyone will have Amazon so there is a real topic,” he says. If people don't feel like paying for a new subscription but really want to see a game from their team, they can easily find where it's playing. "
In addition, a feature of the application also makes it possible to integrate the calendar of your favorite teams or sportsmen into your personal calendar and to know the channels which broadcast these meetings.
In the meantime, the time has come to take advantage of the new sanitary conditions in France.
“For us it's incredible,” concludes Leo MacLehose.
Bars that reopen in full Euro, that's two news at the same time.
“It only remains for the Blues to go far to gather even more people in front of the TV screens of bars and cafes that ask for nothing.