Attend a pre-match Ugo Mola talk, enter the privacy of the Red and Black players' locker room or travel with them on planes and buses as they travel: it may soon be possible !
For several weeks, the staff of the professional team has been enriched with a new member, a discreet guy who is distinguished by a cap constantly screwed upside down and a small camera that he constantly holds on his wrist.
Entry of the players on the field, speech of the coach at the end of the match, behind the scenes of the press conferences: he misses no moment in the life of the European champions.
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The club wishes to remain discreet on the subject but the images shot could be used in the development of a documentary series, a bit like what platforms like Netflix have managed to do ("Sunderland 'Til I Die "," Formula 1: Drive To Survive ") or Amazon (All Or Nothing" with Manchester City then Tottenham). These series have revolutionized the way of telling the sport, using small everyday stories, rivalries between drivers or coach-player relationships, to feed the big story, that of the evolution of the season and the development of a club or discipline.
Netflix has even revived the enthusiasm for Formula 1: the public, more and more numerous in front of the Grand Prix, now knows who is hiding under the helmets, knows their stories, their ambitions, what drives them and who them. brakes.
Viewers have learned to love some pilots, to hate others;
they identified with their trajectories and the link was strengthened.
Develop national and international notoriety
It is with this in mind that the Toulouse Stadium, which has joined forces with Black Dynamite ("Le K Benzema", "Tony Parker, The Final Shot") for the production, and which would be in contact with platforms for a future broadcast, decided to reflect on such a documentary series. One way to strengthen the popular anchoring of the club in the years to come, while the World Cup in France in 2023 could bring rugby into a new dimension.
The formation of the pink city is already the most followed in French rugby on social networks: on Twitter or Facebook, it leads the dance in front of Toulon, Clermont and the Stade Français.
The number of supporters living near the club and coming to the stadium is not indefinitely expandable, Toulouse intends to develop its notoriety at national and international level.
The club has also undertaken for several years a process of diversification of its activities and its income.
With a World Cup looming in France in two years, such a series could also help leaders to canvass new partners.
⚡ #STUBB
💥 An explosive shock for a reunion in the semi final of @ top14rugby ⬇️
🗓️
06/19
⌚ 8:45
p.m. 🏟️ @StadePM pic.twitter.com/sA7LnYQblJ
- Stade Toulousain (@StadeToulousain) June 15, 2021
In 2016, the backstage of another club in the city, TFC (football), had already toured the TVs thanks to Canal + cameras, which had captured the magical moment of an unexpected maintenance and the talk by trainer Pascal Dupraz.
Five years later, the Toulouse Stadium could also offer its audience its most secret moments ...