At the European Football Championship, the fans were amazed at the weekend when they saw that many of the digital advertising boards were shining in the rainbow colors.
Europe - At the European Football Championship *, a new chapter in the rainbow flag case was written over the weekend.
UEFA allowed its sponsors to support their digital perimeter advertising with a colored rainbow-style background.
Several corporations took part in the campaign during the EM * eighth finals - including Volkswagen and Lieferando.
The discussion about displaying the rainbow colors to show solidarity with non-heterosexual people runs like a red thread through this European championship.
The UEFA ban * caused a stir in the preliminary round match between Germany and Hungary (2: 2) in Munich's Allianz Arena in rainbow colors.
According to investigations, however, it was permitted to wear the colorful symbol on the captain's armband.
Both the German captain Manuel Neuer and Holland's Georginio Wijnaldum were wearing rainbow colors on their arms.
European Football Championship: UEFA welcomes advertising partners' rainbow advertising
The European Football Union has welcomed the rainbow advertising of some partners during the European Championship games on Saturday.
The decision to do so is up to each sponsor and that “to convey a message of tolerance and equality” is absolutely supported, said UEFA *.
During the round of 16 games in the venues * Amsterdam and London, some advertising boards and lettering were colored - especially in view of “Pride Week”, which was celebrated on Saturday with the annual Christopher Street Day in Berlin, among other places.
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Rainbow colors as a sign of solidarity: The perimeter advertising at the EM speaks a clear language.
© Moritz Mueller / Imago Images
The rainbow colors as a symbol of tolerance and sexual and gender diversity had been a huge EM topic in the past few weeks because UEFA had prohibited the Munich arena from shining brightly for the German game against Hungary.
This was preceded by a motion from the city of Munich, which was also aimed at protesting a law passed in Hungary that restricts young people's rights to information with regard to homosexuality and transsexuality.
On Friday, July 2nd, the perimeter advertising should be brightly colored in the quarter-finals between Italy and Belgium.
"We firmly believe in equal rights for everyone, including supporting the LGBTQI + community"
UEFA
“We firmly believe in equal rights for everyone, including supporting the LGBTQI + community,” wrote UEFA about the sponsorship campaigns, referring to its own “Equal Game” campaign.
The umbrella association justified the ban in Munich with the political background of the application.
The UEFA had come under massive criticism for the decision.
Euro 2021: UEFA allows rainbow flags in Hungarian stadium
In the evening, UEFA announced that it had informed the Hungarian association that flags with a rainbow were not political and allowed in the stadium. This allowed fans to take such flags with them to the game between the Netherlands and the Czech Republic (0: 2) in the Puskas Arena. According to Dutch media reports, the flags were banned in the fan zone. UEFA made it clear afterwards that this area was subject to the local authorities - in this case Budapest or Hungary.
The abbreviation LGBTQI + stands for lesbian, gay, bisexual, queer, trans and other non-heterosexual people or people who do not identify with the traditional role model of men and women or other social norms relating to gender and sexuality.
(mbu / dpa)
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