After having gone from tears to more than intense joy in four minutes, Luca Loutenbach goes from anonymity to ultra-mediatization in 72 hours.
Three days after having moved the whole planet with his universal emotions during the victorious match of Switzerland against France, the young supporter of the Nati, 28 years old, discovers a new life, made of requests from all the continents.
A reputation as only the Internet can offer, which he is now learning to use while discovering the other side of the coin.
Above all, this supporter whose emotions became a meme (an element taken up and diverted on a large scale), did not grasp the extent of his stress reactions in the 89th minute when the Nati was led 3- 2 then when equalizing four minutes later.
“I didn't have a network during the game.
But some fans around me were connected to the internet and quickly realized what was happening.
What an incredible buzz!
», Wonders the Jurassic to the Swiss media Blick.
VIDEO.
“Nati, Nati…”: images of scenes of jubilation in Switzerland after the victory against France
“I think all the people I know have written to me,” he laughs before answering the Swiss media almost stunned. A popularity that he owes above all to the director who decided to follow him in the gallery during the match, but also to an anonymous Internet user, a simple Twitter user followed by 240 people, who will quickly post a montage with his two expressions. Taken up in a few minutes later by the mayor of London, who designates him as the man of the match, as well as by an American specialist in social networks. The machine is started.
While he arrives, he believes, in the greatest discretion, at Geneva airport on Tuesday morning at four o'clock, after having only had a few drinks in Bucharest, he is awaited by ... Journalists.
As the microphones reach for him, probably a little tired, he seems suspicious but will grant them a few words.
"It sure sounds weird, we are not prepared to have so many messages and recognition," he said, his voice still broken, hidden behind his mask and his glasses.
Beverage, tourism and airline brands are snapping up
"I am quite discreet by nature, I hope that it will quickly fall back", nonetheless blows to RTS this amateur player of Sunday in a team of 5th Jura division.
After recalling that the important thing is that his national team, which he has followed for fifty meetings already, is qualified, he calls, with humor, to pay him the flight for the quarter-final against Spain in Russia .
It won't be long before he finds a flight to St. Petersburg to watch Friday's game.
He calls on Twitter, always, the Swiss airline company to ask him for help to follow his team always.
The answer will not be long in coming: "Contact us by private message and your dreams will come true", retorts the company account.
Dear @ lucalo92 contact us via direct message and we will make your dream come true;)
- Swiss Intl Air Lines (@FlySWISS) June 29, 2021
Indeed, the employee in the trade and also sports freelance writer in his spare time for the Jura Daily, will become an attraction for the brands which intend to take advantage of the buzz: at the same time that he is addressing the airline, energy drink brand Red Bull replies: "We would be happy to give you some information for your flight to St. Petersburg, send us a message".
"I would never have expected this"
No time for him to savor this good news, however suspended from health restrictions, that the young man is snatched up by Switzerland Tourism who promises him that "if
(you)
need a little relaxation, then you need the Swiss.
Contact us and we will gladly offer you a wellness weekend in Switzerland after the (Nati?) Title at the Euro ”.
“Emmi Caffè Latte also approached me and offered me various advantages,” he confirms to Le Matin.
"I would never have expected that," continues the Jurassic.
I went to Bucharest as a simple supporter (who didn't know it was being filmed) and come back as a person requested by sponsors!
You have to adapt to the situation, really.
But the important thing is that I remain the same, ”he promises the Swiss daily.
But while the Lausanne club offers him to offer him a jersey, he also discovers the negative aspects by asking his fans to delete an account that usurps his identity on Instagram. The proposals of Internet users ready to take him by car to Russia will ultimately remain unsuccessful. And to assure: "I promise you a celebration not stung of the chafer on Friday for our Nati", where a Mexican television, and surely many others, waits for it to interview it.