The first step.
On June 23, on the occasion of Olympic Day, Le Coq Sportif put on sale the first derivative of Paris 2024, a pair of sneakers.
On the tongue of the shoe hangs the logo of the Paris Olympics and the colors of the Olympic rings are painted on the model.
A limited edition (124 copies).
Other products will go on sale at the beginning of September, with, initially, textile products, T-shirts, caps, mugs, pins.
To discover
The full Olympic program
The Olympic medal table
Read also:
Paris 2024: the obsession with controlling the budget
Before the development of the ranges ("Paris 2024", "Team of France", the mascot or pictograms): "
About fifteen licensees joined us, the FDJ developed a scratch ticket, Le Coq Sportif is developing a collection ... We must generate 127 million euros in “royalties”, between 2 and 2.5 billion in product sales, it's colossal.
We think that around sixty licensees will join us.
On all types of categories, textiles, luggage, toys, plush, publishing, decoration ...
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