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The images are as if Paris Saint-Germain had already won the first big title of the season - the club simply introduced a new player.
Well, it's not just any gamer.
Lionel Messi has arrived in Paris.
For many, the 34-year-old is considered the best footballer in history.
The Argentine was very emotional.
Lionel Messi, Paris Saint-Germain:
“I am very happy.
Everyone knows that my departure from Barcelona a few days ago was really tough because I've been there for so long and it's difficult to change after such a long time. "
Messi had announced his departure from Barcelona just a few days ago - he did not utter a word at the beginning.
Messi played for Barça for 21 years, won 35 titles and became a world footballer six times.
His contract expired in the summer.
Messi's departure goes back to financial problems - how could it be otherwise in modern football.
Spanish clubs are only allowed to use 70 percent of their earnings for player salaries, but Barcelona are above it without Messi.
So the superstar had to leave the highly indebted club.
For Barcelona it means the end of an era.
Paris, on the other hand, is hoping for the beginning of a new one - and not just on the pitch, but also in terms of revenue.
Nasser Al-Khelaifi, President of PSG:
»I think with the squad we have today, the players at PSG, the competition in Ligue 1 will go up a level, also with regard to television rights, hopefully also what advertising partners concerns.
I think this is all going to increase because now everyone wants to see Paris Saint-Germain.
And that would keep the whole club going. "
Over the years, Paris has risen to become a global football brand - with the help of extremely high investments from Qatar, the club is owned by the sports branch of the emirate's state investment holding company. To date, PSG has made the two most expensive transfers in history: Neymar cost around € 222 million. At Kylian Mbappé, the transfer fee was around 145 million euros. Both still play in Paris today, but this summer alone, alongside Messi, Sergio Ramos from Real Madrid, Georginio Wijnalldum from Liverpool FC, Achraf Hakimi from Inter Milan and Gianluigi Donnarumma from AC Milan joined the team.
Qatar has built a star ensemble in Paris - and the financing model has been criticized a lot. Like some other additions this summer, Messi does not cost a transfer, but his salary alone is estimated to be between 35 and 40 million euros per year. Net. And there are many more big earners. According to the financial regulations - in short - a European club is only allowed to spend as much as it earns. President Al-Khelaifi tries to emphasize that everything is going on with the right things.
Nasser Al-Khelaifi, President of PSG:
»We adhered to the rules of financial fair play from the first to the last day.
We always follow these rules.
Before we do anything, let's talk to the people in the club who are responsible for the financing and legal matters.
So as soon as you see we're signing Leo, that means we had the opportunity to sign him. "
Of course, Messi's signing also brings additional revenue.
The rush for the new superstar's jerseys was fast.
But ultimately Paris subordinates everything to one major sporting goal.
Lionel Messi, Paris Saint-Germain:
“I came with enthusiasm and more will than ever before.
To help, to give the best.
I've said it many times: my goal and my dream is to win the Champions League again.
And I think this is the ideal place to have the means to achieve that. "
Messi has won the premier class four times so far, PSG never.
Most recently, the club failed in the semifinals and the final.
Now it should work with the spectacular star ensemble.
If that succeeds, Paris will have to show how much more exuberant the city can celebrate compared to the Messi transfer.