It's called creating a buzz and giving it the means.
Ten years after his retirement, former world heavyweight champion Evander Holyfield (58) will return to the ring on the night of Saturday to Sunday against MMA specialist Vitor Belfort (44).
The fight will take place in the lounges of the Hard Rock Hotel & Casino in Hollywood, the City of Florida, not the City of Cinema in California.
The fight will be broadcast on the Triller platform which had already organized the return of Mike Tyson between the ropes a year ago.
2021. pic.twitter.com/oVqQbpkLas
- Michael Benson (@MichaelBensonn) September 7, 2021
And if the return of the former world champion is not enough to attract the public, the broadcaster found something to talk about on Wednesday.
He offered himself a luxury consultant: Donald Trump, the 45th President of the United States who has resided since the election of Joe Biden in his luxurious residence a stone's throw away.
The former White House tenant will be at ringside to comment on the evening's four fights. He will be accompanied by his son and former Washington advisor Donald Jr. Trump, who has never hidden his passion for boxing. By the late 1980s, he had been Mike Tyson's promoter at the height of the former World Champion's career. Its casinos in Atlantic City before they fell into ruins have hosted many meetings: “I like great boxers and great fights, explained Donald Trump, according to comments relayed by ESPN. I can't wait to see both Saturday nights and share my thoughts with everyone. "
It promises but it comes at a price. The American public will have to spend $ 49.99 (about 45 euros) in pay-per-view to afford the enlightened opinions of its former president. But the platform specifies that this is not mandatory: on another channel, opponents of the former president who do not miss will be able to follow the return of Holyfield without his comments.
