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After frustration with Dortmund jerseys: Puma apologizes to BVB fans

2021-09-17T08:34:06.021Z

A soccer jersey without a club crest on the chest? Unimaginable for many BVB fans. The anger about the new Champions League jerseys from Borussia Dortmund was correspondingly great. Outfitter Puma is now promising improvement.



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Dortmund's Jew Bellingham is looking for

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SEDAT SUNA / EPA

In the excitement about the Champions League jerseys of the Bundesliga soccer club Borussia Dortmund, Puma has spoken out as the team's outfitter.

"We regret the anger of the fans and would like to apologize to them," said CEO Björn Gulden, once a professional footballer himself, at the request of the German Press Agency.

In the past few weeks, BVB fans had been in an uproar in the face of photos of the jerseys that appeared on the Internet.

Because the traditional emblem was completely missing on the initially planned Jersey.

Then Borussia started the Champions League with the coat of arms on the left side of the chest - however, it was hardly recognizable on the apparently changed jersey, which was only presented with a significant delay.

"The fans' criticism relates to the fact that the BVB logo is simply incorporated into the material tone on tone several times and is embossed larger on the shirt chest, but is not clearly highlighted as the club's coat of arms," ​​said Gulden: "We got the feedback really taken to heart and will take it into account in future jerseys - as in the past. "

sak / dpa

Source: spiegel

All sports articles on 2021-09-17

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