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Tour de France: the yellow jersey passes under the Italian flag for 5 years

2021-10-11T13:52:09.408Z


The transalpine equipment manufacturer Santini takes over from Coq Sportif, which was under contract until 2021, and will manufacture all the jerseys of the


From the 2022 Tour de France, whose Grand Départ will be given from Denmark, the leader's jerseys of the Grande Boucle, as well as those of the new women's Tour de France, will be manufactured by an Italian brand, Santini Cycling Wear, which takes the lead. continuation of French Coq Sportif.

An agreement between this equipment manufacturer and ASO, the organizer of the Tour, has been concluded for five years.

“The signing of this agreement has been an extremely moving experience for us and we are absolutely delighted to announce this partnership with the Tour de France,” commented Monica Santini, the manager of this company.

It marks the evolution of a relationship with ASO which began with the sponsorship of the Vuelta and continued with the Deutschland Tour.

Today we are adding the most important race on the international cycling calendar to this list.

"

Concretely, the leader's jerseys (yellow, green, white and with red polka dots) will be manufactured in the Lallio factory, near Bergamo, in Italy.

The company will also manufacture official replicas of the jerseys that will be sold to the public, as well as jerseys worn by amateur riders during the Etape du Tour.

Santini is adorned in yellow ✨


From 2022 and for a period of 5 years, @SANTINI_SMS will supply the Yellow Jersey as well as the other official Tour de France jerseys.


More info ➡️ https://t.co/S7LE36KD0A#santinicylingwear # TDF2022 pic.twitter.com/xW1NBK1Sxs

- Tour de France ™ (@LeTour) October 11, 2021

In a press release, Yann Le Moënner, CEO of ASO, welcomes this agreement.

“We are happy and proud to welcome Santini to the world of the Tour de France,” he wrote.

A new chapter in the jerseys of the Grande Boucle leaders will open thanks to this historic brand of cycling equipment.

It will offer high-performance products with a creative design to the elite of world cycling as well as to all regular riders who will again be present in large numbers at all the events organized by ASO.

"

Source: leparis

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