“Mauro had personal problems, he couldn't train today. He'll be on the list tomorrow. When he returns, we'll see if he can play or not! Mauricio Pochettino obviously did not elaborate on the problem at a press conference. Not the place, not the time, not the subject, and, anyway, not really the kind of guy. On the eve of the reception in Leipzig, this Tuesday for the 3rd day of the Champions League, which the PSG coach could have added to the soap opera which has fueled many conversations, both internally and externally, since Saturday evening. ? Nothing, no doubt, as the Icardi couple does not need anyone to do their communication, in good times but also in bad times.
When the communication from the Parisian club broke on Sunday with a message explaining that "Mauro Icardi had been authorized not to participate in training for family reasons", it had already been hours that his wife Wanda had indeed put the social networks in turmoil with an unequivocal message about her husband's misbehavior: "Another family that you screwed up for a bitch!"
A sharp exit, coupled with an unsubscription on behalf of her husband and the removal of all the clichés in her company which confirm that the sulphurous blonde, used to putting the best of her romance in the public square, does not balk, no more, to spread there the worst moments.
Wanda Nara posted this photo of her hand without her wedding ring.
A novelty in French football as well as for a PSG who would undoubtedly dream of seeing his “VRP” a little more civilized, but not really surprising if one relies on Alexandre Maras, head of social media, fashion and parties for the magazine Gala. "The couple Mauro Icardi - Wanda Nara is so powerful on the networks and they have displayed their happiness so much that they can not leave their subscribers without news, even if it means overbidding," explains this specialist in peoples. It's an episode that, I imagine, they would have gone well, but which, paradoxically, should earn them additional subscribers. "
Because followers, let's face it, are more than ever a part of Icardi's life.
Far behind Georgina Rodriguez, the wife of Cristiano Ronaldo and his 27.5 million subscribers, or Antonela Roccuzzo (17.6 million), that of Leo Messi, Wanda Icardi is nevertheless one of the most followed women of footballers in the world. on networks.
With 8.6 million followers, she is even the only wife to have more subscribers than her star husband (7 million).
At daggers drawn with her ex
Like the ex-Spice Girl Victoria and David Beckham, it must be said that it is first “Madame” who gained notoriety and popularized the couple. Far from the “perfect” image of Bekh's, it is more on the sulphurous side that the Nara-Icardi duo made their reputation. Wanda was just 20 years old in 2006 when she first hit the headlines in Argentina, where America TV asked her live about a relationship with Diego Maradona. Having become a regular on celebrity TV shows, it is alongside another Argentinian footballer, Maxi Lopez, that his life and his fame will explode. After four years of marriage, Wanda separates from the father of her three children, whom she suspects of infidelities and starts a new life with Icardi, friend and teammate of her husband in Fiorentina.
Mauro is only 20 years old.
She 26 years old.
It is the beginning of a story which will immediately go beyond the framework of the private sphere.
First by inviting itself into the discussions, the verb "icardear" - meaning "to cheat on a friend with his wife" - making its appearance in popular language.
But also by occupying the media-sports scene.
Married in 2014 and parents of two files, Isabella and Francesca, the couple complement each other wonderfully.
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A post shared by Wanda nara (@wanda_icardi)
Never mind that Maxi Lopez does not digest that his ex-wife has obtained custody of the three boys and that he does not hesitate to let it be known. Wanda and Mauro show their happiness in broad daylight, in a way on Italian TV, where she debriefs (in particular) the performances of her husband on the football show Tiki Taka. But also and especially on networks, where they often appear unfiltered. The one who became the representative of her husband in 2015 and allowed her to quintuple her emoluments does not fear to make the buzz by multiplying pictures of lascivious poses and sometimes scantily clad.
A game not appreciated by all, an Italian consumer association having even announced its intention to file a complaint after a photo taken by one of its children. If he does not hesitate to like the pictures of his wife like those, wiser, taken with family in their apartment in Milan, in Paris in their house with swimming pool, at the polo shirt or on the occasion of barbecues with friends, he also happened to Mauro to show a questionable humor. Sitting between his wife and their pet, the striker had posted a romantic cliché captioned with the words "mi perro, mi perra"
(my dog, my bitch)
“This is proof that they are the ones who feed their networks,” continues Alexandre Maras.
A community manager would never have validated that.
But all this also shows that Instagram has for many become an organ of communication.
A few years ago, stars used magazines to advertise breakups.
Today, they feed the networks in telenovela mode.