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How Messi won PSG € 1million in three hours


ECONOMY - The Parisian club saw its sales of derivative products explode in the hours following the officialization of the arrival of Lionel Messi.

Only a few weeks after the signing of Lionel Messi from Barcelona (August 11), Paris SG lifts the veil behind the scenes of this thunderclap on the transfer market.

On the occasion of the SportBiz Europe congress organized in Barcelona and in which the capital's club participated, Marc Armstrong, the sponsoring director, reviewed the setting up of this operation.

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The former leader of the NBA and the NFL admitted to having been told about the possible recruitment by Nasser Al-Khelaïfi.

I had a call from the president to tell me that there was a high probability that Messi would join the club.

We started working on numbers at the weekend, at all levels such as sponsorship, merchandising, hospitality… It was an exciting week even if signing a big name is not a first for the club, me. I was not yet there when Neymar and Mbappé arrived,

”revealed the manager who arrived in 2018 within the Parisian club.

Lionel Messi presented to the Parisian public after signing his contract.


The club

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Source: lefigaro

All sports articles on 2021-10-21

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