Tromso IL entered football history on Monday. Not for his sports results but for his initiative. The Norwegian club, in fact, presented on Monday the first QR code soccer jersey in the world in order to protest against the human rights situation in Qatar before the World Cup. The result of cooperation with Amnesty International, the jersey features the characteristic geometric shapes popularized by the Covid pandemic - which, when scanned, link to a site dealing with human rights and sportswashing, the laundering of the image of a countries through the organization of sporting events.
Tromsø IL was the first professional club worldwide to speak out against the inhumane conditions in the country.
The club is now making a new push - this time in collaboration with Amnesty International and Malcolm Bidali.
For more 👉 https://t.co/Vv0NPRGwSJ pic.twitter.com/xCdDQeB47f
- TIL (@TromsoIL) December 6, 2021
“Through this, we hope to stimulate more discussions, we hope for more debates, we want more acts,” said Tom Hogli, former pro turned public relations manager of Tromso IL, presenting the shirt. This team, 12th in the first division, will release its new jersey next Sunday against Viking during the last championship meeting. Tromso says it was in February the first professional football club in the world to call for a boycott of the World Cup in Qatar to protest against the condition of migrant workers in the emirate.
Claimed by clubs and supporters, Norway finally voted against a boycott of the next World Cup in Qatar last June (75%) at a general assembly.
On the ground, the Norwegian selection did not ultimately win its ticket for the 2022 World Cup by finishing third in its qualifying group behind the Netherlands and Turkey.
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