Kylian Mbappé did not hide his pleasure this Friday when announcing his arrival in "the Dior house".
The Parisian striker has in fact been appointed global ambassador for the luxury brand, both for the world of men's fashion and for the Sauvage Dior perfume.
So here is the end of the year 2021 very rich for Mbappé whose comic "Je m'appelle Kylian", released in November, is a great success in bookstores while, on the ground, his performances seem never to have been so strong. .
“We have been close to him for six years,” assures a spokesperson for the brand while stressing the rare aspect of this status of global ambassador.
It is thus larger than that of actor Pierre Niney, or even that of another ambassador, more classic for his part, as Pierre Casiraghi, brother of Charlotte Casiraghi, has been since October.
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A post shared by Kylian Mbappé (@ k.mbappe)
At Dior we underline Mbappé's “younger, more trendy, more sportswear” side as well as his “taste for fashion”.
The Parisian regularly came to dress in stores or attend parades.
This role of ambassador will therefore allow the brand above all to use its image more to highlight the men's collections designed by artistic director Kim Jones.
He will naturally be expected at the next parade scheduled for Friday January 21.
"But everything will depend on his sports agenda, which remains his priority," says one at Dior.
In the meantime, Mbappé will have no trouble blending into the Parisian collective in terms of street attire since PSG has been linked to Dior since September until 2023 for its costumes.
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In the past, another footballer had already collaborated with the haute couture brand in the person of Zinédine Zidane to promote the Eau sauvage fragrance.
Mbappé has undoubtedly resumed the pose of this advertising campaign on the occasion of his recent series of photos for Paris Match where he appears with a Dior sweater with the collar of which he plays to hide his lower face.
On Instagram, footballers Achraf Hakimi or Memphis Depay in any case congratulated Mbappé on the occasion of this announcement.