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Adidas launches new and upgraded version of its flagship model: "UltraBoost 22" | Israel today

2021-12-20T10:29:58.351Z


The new shoe was developed after 1.2 million foot scans and using specific insights for women, in order to produce a shoe that provides the ultimate expression of comfort and responsiveness • Ultra Boost 22 includes the most advanced Adidas technologies, along with the use of recycled materials


Adidas has launched a new version of its most famous and sought-after running shoe: Ultraboost 22. A development team made entirely of women, from the design and research level and in collaboration with the running communities (adidas Runners) worked to produce the new model, focusing on the running community, and introduced the biggest update UltraBoost so far. 

The UltraBoost model has been at the forefront of the running category since the first model was launched in 2015. The UltraBoost 22 provides superior energy return technology, combined with a refined design for ultimate comfort.

Adidas' designers and product developers collected data from 1.2 million foot scans, in order to adapt the shoe to as many runners in the world as possible, which helped create the UltraBoost 22 as a shoe.

The shoe combines a PRIMEKNIT + upper (one part) recently designed from fibers created from 50% "Parley Ocean Plastic" and in combination with the "Linear Energy" Push (LEP) twisting system, which works in combination with the iconic Boost sole that provides 4% more return Energy from the previous model.

The UltraBoost 22 offers the highest energy return Adidas has ever created.

It also features Adidas' most advanced performance technologies alongside the use of recycled and environmentally friendly materials, as part of the standards and environmental agenda that the company has been leading for years.

The Adidas Ultraboost 22,

Highlights of Ultraboost 22:

1. Energy Return: 4% Boost increase from the previous model.

The Boost is the material on which the brand's energy return technology is based, which comes in the form of white balls and compresses from which the center sole of the shoe is composed.

2. Focusing on women: Improving shoe interior design and 360-degree adjustment based on the female anatomy and including a narrower heel, lower foot and unique S-curve heel maintenance.

In order to work in harmony with the heel counter to allow the Achilles tendon to move more freely.

3. Linear energy boost: The redesigned torsion system called "ADIDAS LEP" has been redesigned with a 15% stiffer material located in the center of the sole, to provide runners with increased foot support and improved movement performance.

4. PRIMEKNIT + design: A more precise and durable knitting designed for excellent support and improved movement, which provides comfort and lightness.

5. Recycled and eco-friendly materials: The upper of the shoe is made from PRIMEBLUE, an eco-friendly material that contains at least 50% recycled plastic collected from the oceans by the global Parley organization and processed by Adidas for fabric fibers.

The Adidas Ultraboost 22,

Although the UltraBoost 22 model was designed with insight gathered from women lecturers, the shoe is designed and available for both men and children.

The shoe will be offered in a variety of colors, with the flag color for women being metallic purple while for men in blue and white and orange.

The bright colors are meant to visually express the importance of the subject of powerful energy.

The shoe will also be offered in additional colors as part of special editions to be launched later.

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Source: israelhayom

All sports articles on 2021-12-20

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